What is Sensor Tower? Sensor Tower Review, Features

Sensor Tower is a leading provider of market intelligence and insights for the global app economy, committed to developing the industry's top analytical platform to provide accurate analytical data for the mobile ecosystem.

About Sensor Tower

Founded in 2013 and headquartered in San Francisco, California, Sensor Tower is a leading and trusted provider of enterprise-level market intelligence and performance indicators in the mobile application ecosystem, helping users gain insights into the performance, usage and trends of the digital industry. Sensor Tower's products provide enterprise-level data in the global mobile application economy. Whether it is a startup, blue-chip enterprise or financial institution targeting the mobile market, Sensor Tower's high-quality intelligence information and leading customer support can always help users take every step of the mobile journey.

Sensor Tower's sales and customer support teams are located around the world. In addition to its Silicon Valley headquarters, its main regional office is in London (serving clients in Europe, the Middle East, and Africa), while teams in Japan, South Korea, and China serve clients in the Asia-Pacific region, and teams in the United States and Canada serve clients in the Americas region.

Sensor Tower Services

1. Store information

Get accurate, real-time data from the App Store and Google Play around the world, and discover the changes in downloads and installations that drive the mobile app economy. Analyze indicators by country, device, and more, and gain insight into industry growth trends through Sensor Tower's average revenue per download (RPD) and revenue per daily active user (ARPDAU) views.

2. Use intelligence

Based on sophisticated data science models, Sensor Tower usage intelligence covers a variety of key indicators, including mobile app user retention, user profiles, and cross-market engagement data. Users can analyze the daily active user (DAU) growth of any specific app to understand the source of its user "stickiness", and then drill down to analyze its retention rate based on total sessions and online time, understand user profiles, and which users are more likely to use another specific app.

3. Advertising intelligence

Analyze the best performing ad creatives and delivery channels in various fields of the mobile industry, and develop flexible and iterative ad delivery strategies. Evaluate traditional mobile ad networks such as AdWords or AppLovin, or delve into the advertising effectiveness of platforms such as Facebook, Snapchat, and TikTok. Sensor Tower non-IDFA data can effectively help users find the best model for mobile paid advertising.

4. Applied Intelligence

Sensor Tower provides industry-leading App Store Optimization (ASO) data and key metrics for real-time monitoring of your app’s market performance. You can also develop custom views to track daily downloads, periodically report revenue, alert users to changes in usage, and gain insight into your competitors’ long-term performance.

5. Application Disassembly

Gain insights into how the most successful apps and their developers use mobile technology. Sensor Tower helps you quickly and efficiently discover which SDKs an app uses, highlighting dozens of different key SDKs. We provide key technical data and other intelligence such as revenue and downloads, providing ready-to-use SDK information for your existing workflow.