Seize the content opportunity! One TikTok Shop seller’s sales increased by 900%

Content e-commerce is experiencing a huge boom. How can businesses take advantage of this opportunity?

Compared with traditional online shopping channels, overseas consumers clearly prefer TikTok Shop, a new shopping method that is both fun and fashionable. Data shows that since its official opening in September last year, the GMV of TikTok Shop's content market in the US has soared by 557%, and sellers who benefit from the content market have admitted that they have frequently received explosive orders. As the peak season in the second half of the year is approaching, TikTok Shop took the lead in preparing for Black Friday, launching multiple benefits to help sellers increase their orders.

Seizing the opportunity, TikTok Shop sellers’ sales surged by 900%

In recent years, the call for setting up TikTok Shop has continued to grow. Top sellers such as Anker Innovations and Zhiou Technology have rushed into the market to compete for traffic and achieved impressive results. Later, big sellers such as Aojie and Qian'an Technology have recruited people and offered high salaries to attract cross-border practitioners.

At the just-concluded TikTok Shop fully-hosted Black Friday launch conference, the editor found that sellers who had already deployed TikTok Shop seized the content market opportunities and performed well .

Taking the fully managed apparel field as an example, the women's clothing merchant "Lingfeng" created a million-dollar hit. During Black Friday in 2023, its weekly sales increased by 900%; the men's clothing merchant "Shangku Clothing" maintained a 98% turnover rate and a hit rate of more than 45% for its products on sale. It has now become the Top 1 merchant in the men's trousers vertical category .

Sellers have achieved impressive performance, on the one hand thanks to the platform's support, and on the other hand due to TikTok Shop's focus on content .

According to the data released by TikTok Shop , in just one year, the GMV of its content market in the US region has soared by 557% , which is mainly due to the help of users, influencers and merchants. Focusing on the merchant side, we can find that they are very good at the content market, relying on high-quality content materials and influencers to quickly bring products to the market and successfully achieve single-volume conversion.

Chaoyang Technology, a top fully managed clothing merchant, has benefited from TikTok Shop content e-commerce. Its head said: "After establishing cooperative relationships with a large number of influencers, our order volume has exceeded that of the past decade in just a few months, and we expect sales this year to grow by more than 40%."

Content e-commerce is so powerful that new products can also enter the top list

Compared with other e-commerce platforms, content has always been the feature of TikTok Shop and the secret to attracting users. When you open TikTok Shop , you can find that its hot topic #TikTok Shop mademebuyit has reached 75.8 billion exposures. Every day, a large number of users stop here, and participating in product recommendations and interactive promotions has become their daily routine .

This is inseparable from the prosperity of the TikTok Shop content ecosystem. Wang Xiao, vice president of TikTok Shop's cross-border e-commerce, shared at the TikTok Shop fully managed Black Friday launch conference: "As of August, the number of TikTok Shop's overall content e-commerce creators has increased by more than 10 times year-on-year." At the same time, the number of active e-commerce influencers in the United States has maintained a growth of more than 70% every quarter.

Many sellers have been impressed by the vigor of content e-commerce. A TikTok Shop US merchant pointed out: " On TikTok Shop , the effect of content driving hot products is getting stronger and stronger. Almost every day, new shops and new products can be seen rushing into the top sales list because of a popular video."

It is not difficult to see that the monetization ability of influencers is accelerating, and there is huge room for growth in the monetization of TikTok Shop content. In addition, the number of TikTok 's global monthly active users is growing, and now exceeds 1 billion, which is also a great opportunity for sellers .

Local users' love for TikTok Shop content shopping continues to grow, which in turn drives the high growth rate of TikTok Shop live broadcast and short video playback throughout the year, and also creates a number of million-dollar live broadcast rooms. Take Anker Innovations, a big seller, as an example. During Black Friday last year, Yan Guanghua and an influencer with 5 million fans were invited to live broadcast and sell goods, and the sales growth rate of many stores exceeded 100%.

This also confirms what a seller pointed out before: "Compared with traditional online shopping channels, overseas consumers prefer some new, fashionable and interesting shopping methods." It is precisely with the support of a mature expert ecosystem, a growing number of users and an influx of merchants that TikTok Shop has grown stronger and has now become the only large-scale mainstream "content e-commerce" platform in the overseas market.

The peak season is approaching, how can sellers achieve sales growth?

With a massive number of users bringing strong purchasing power and considerable growth potential in the content field, TikTok Shop has become a hot commodity in the eyes of many sellers. The success of the top sellers has attracted all kinds of merchants to continue to flock to TikTok Shop . They hope to use the TikTok Shop content field to establish effective connections with users and even attract new customers.

But for new sellers , how can they take advantage of the TikTok Shop content e-commerce ?

TikTok Shop data shows that new products on the platform contribute 40% of the GMV of all popular products, and high-quality products contribute 40% of the GMV of the content field. At the same time, the total number of subcategories on the platform has exceeded 700. This data undoubtedly points the way for novice sellers: new clothing products, high-quality products and new categories of good products can always sell better sales performance.

Taking new products in the apparel industry as an example, products with differentiated advantages will be more likely to receive platform support, such as first release or exclusive sale . At the same time, product quality is also a point that cannot be ignored. A good product can not only bring higher premium ability, but also determine whether the hit effect can be sustained. Sellers need to seize opportunities in TikTok Shop based on insight into user needs, so that they can more easily occupy a place in the content field.

As Black Friday of 2024 is approaching, TikTok Shop has launched a series of benefits including the best of the year and Black Friday exclusives to help fully-managed sellers achieve sales peaks during the Black Friday peak season .

Specifically, TikTok Shop will realize resource promotion within the entire site , and at the same time jointly promote and distribute with local mainstream media and top celebrities in the United States to provide more than 5 billion off-site exposures ; compared with the past, this marketing approach has also been comprehensively upgraded; merchant event investment and Black Friday resource support are two-way blessings, encouraging merchants to participate in traffic investment and enjoy double the benefits of content.

The front end focuses on big promotions to boost sales growth for merchants ; in the back end, TikTok Shop is also continuing to dig deeper into the industrial belt. This time, TikTok Shop has also upgraded the "Industrial Belt 100" plan and the "Exclusive Rights for Top Merchants", combining the supply chain advantages of the industrial belt with the content advantages of TikTok Shop to form a powerful synergy, providing a continuous driving force for the industry to go global and create explosive products.

TikTok Shop

Content Field

Black Friday