What is Shopping Actions? Shopping Actions Review, Features

Shopping Actions is a new plan announced by Google on March 21, 2018. Google announced that it will cooperate with a number of retailers including Target, Walmart, Home Depot, Costco, etc., so that customers can easily add the products they intend to buy to the Google Express "universal shopping cart" through platforms such as Google Assistant and Google Search, thereby facilitating orders and purchases.

About Shopping Actions

Shopping Actions is a shopping feature that allows retailers to display product listings to consumers through platforms such as Google Search, Google Express shopping service and Google Assistant.

Shopping Actions uses a pay-per-click model, which means that retailers do not need to pay additional advertising fees. For each product sold, Google will charge a percentage commission.

Supported devices

Shopping Actions can be implemented on hardware devices of Google Search, Google Express and Google Assistant (including PCs, mobile phones, smart speakers, etc.).

publicity

Google has pitched the program as giving retailers a better channel to influence users' purchasing decisions, a move that would help them compete with rival Amazon.

Benefits of Shopping Actions

1. Traffic

Google has given Shopping Actions the largest traffic entrance. As long as users use any product keyword to search, the Shopping Actions entrance will be displayed at the top of the results.

2. Cross-device

Shopping Actions can be triggered using mobile phones, computers, Google Home smart speakers, etc.

3. Cross-platform

Shopping Actions provides each user with an independent shopping cart, allowing users to add products across merchants, and payment can also be completed using Google Pay.

4. Logistics

Google has strong technical reserves in driverless cars, drones, robots, etc., and has the ability to catch up with the world's cutting-edge logistics technology.

5. Analyze user attributes

After analyzing the AI ​​model based on the stores that users frequently visit, the brands they have ordered, the shopping cycles, and other traces, Google can give corresponding recommended products. The more products a user searches for and purchases using Shopping Actions, the more accurate the recommendations will be. This can indirectly improve customer retention rate and turn one-time customers into returning customers.

Features

1. Pay-per-view model

Shopping Actions uses a pay-per-sale fee model, rather than the traditional PPC fee model. This commission-based fee model is of great significance to sellers, as platform sellers can diversify their e-commerce sales portfolio without having to bear PPC costs.

2. Google Hosted Checkout Process

The universal hosted checkout experience is at the heart of the Shopping Actions advertising program.

No matter which product a consumer decides to purchase, they are directed to a seamless checkout process linked to their Google Account. Furthermore, the consumer’s email address, phone number, and payment method preferences, billing and shipping addresses are all on file, eliminating e-commerce friction that leads to abandoned shopping carts during the checkout process.

3. Google will highlight famous retail brands

Obviously, Google will emphasize highlighting branded independent sellers. For example, Google Express will highlight brands from the featured stores on the homepage to the store catalog, brand stores, product listings and checkout.

4. Unified product listings and crowdsourced product reviews

The Shopping Actions search ads program maintains a product listing for each unique product.

Google Express displays product reviews from well-known websites to help consumers make purchasing decisions.

What’s next for Shopping Actions?

Early tests show that retailers that partner with Google have seen an average increase of 30% in the number of items in consumers' shopping carts.

Mary Dillon, CEO of Ulta Beauty, revealed that after they partnered with Google, the average order value increased by 35%.

Arget said that during the six-month test period, the number of items in Google Express consumers' shopping carts increased by an average of 20%.

Daniel Alegre, Google's president of retail and shopping, said in an interview that tens of millions of users use Google's image search function to find information and purchase methods for products every day.

Allegri said: "We have taken a completely different approach from before. Instead of just providing users with Amazon purchase links, we see ourselves as partners of retailers, allowing them to increase their turnover and get closer to consumers."

The enemy of my enemy is my friend. Google and Amazon are competitors, and so are Walmart and other retailers. Now, Google has pulled them onto its chariot, and perhaps soon it will launch a full-scale attack on Amazon.