TikTok’s summer “hot” list is here, and these products are a blast!

As the saying goes, "70% depends on product selection, and 30% depends on operation." Choosing the right hot-selling products is undoubtedly the key for cross-border sellers to sell well overseas.

Due to the promotion, the sales of some sellers have dropped a lot during this period, but this phenomenon is likely due to the overall environment, so sellers don’t need to worry too much. For now, you might as well work harder on product selection to prepare for increasing sales.

Recently, as the summer temperatures are high, products related to the "cool economy" have become very popular in TikTok's US stores. Following the trend, the editor has compiled a batch of seasonal hot-selling products for sellers to use as a reference.

1. Multifunctional waist clip fan

The three-in-one waist-clip fan from Ruimai Technology store combines the functions of a small fan, a power bank and a flashlight into one, meeting the needs of most people.

In TikTok's US store, this multifunctional fan ranks No. 1 in the weekly sales list of the "Mobile Phones and Digital Products" category. Currently, its total sales volume is 141,700, with a total GMV of US$3.3206 million. In the past week, a total of 19,000 units have been sold.

2. Small ice maker

This ice machine is compact, quick to produce ice, and can be automatically cleaned, meeting consumers' needs for cold drinks at any time. For American consumers who "can't live without ice", it is undoubtedly a magical tool for cooling down in the summer.

At present, this product has sold a total of 126,300 units, with total sales of US$15.4024 million, ranking first among the best-selling products in COWSAR stores.

3. Sunbathing inflatable pool

Compared with traditional swimming pools, this inflatable swimming pool is more portable and can be carried anywhere. According to data, there are more than 100 million private courtyards in the United States. Compared with swimming outside, "swimming at home" is the choice of more people, and this product just caught the trend of "sunbathing" and "pool party".

Data shows that the total sales volume of inflatable sunbathing pools currently reaches 45,000 units, with total sales reaching US$1.68 million, and is still rising.

4. Traveling cooler cup

The details page shows that this cup has a three-layer insulation wall that can keep drinks cold for more than 36 hours. It is also equipped with three multi-functional bottle caps and a large handle, making it convenient to carry drinking water with you.

It is reported that the product is sold at $36.85 on TikTok and sold for $88,400 in the past week. Since it was launched, the total sales volume has been 39,400, and the total sales volume has reached $2.2153 million.

In addition to the above products, there are more summer household daily necessities, including summer quilts, mobile fans, outdoor rocking chairs, etc.; clothing products such as sauna clothes, shorts, short sleeves, swimsuits, breast stickers, etc.; "smell economy" products such as spice bombs, room deodorants, etc., sales are continuing to rise.

In addition, the platform predicts that sports and outdoor apparel, fitness equipment, skirts, auto parts, and household appliances are all popular categories, and sellers can "copy homework" as needed.

However, it must be noted that the summer economic bonus will diminish with seasonal changes. Therefore, while sellers enjoy the benefits brought by seasonal products, they must also pay attention to market trends and consumer demand and adjust product selection in a timely manner.