The peak season of the US clothing market has arrived! Lightweight and comfortable products are more popular among consumers

Due to the popularization of vaccines and the relaxation of the US epidemic prevention policy, Americans have more opportunities to go out, which has also stimulated sales in the US clothing market. Especially at the end of the year, the temptation of various year-end promotions has also made consumers' wallets "bleed".

A recent study by Rakuten Intelligence predicts that, driven by the 2021 holiday shopping season, clothing sales in the U.S. market will increase by 30% year-on-year in the fourth quarter, and Americans will increase spending on autumn and winter clothes. It is also expected that the U.S. clothing market will usher in a peak in e-commerce sales in November.

According to a survey report by NPD Group , clothing sales will see a significant increase during the holiday sales peak season and are expected to exceed the same period in 2019. The report pointed out that about 61% of the respondents said that they would increase their online clothing shopping spending.

According to forecasts, sales of men's T-shirts and base layers will increase by 47% year-on-year. After the epidemic, many women have paid more attention to their figure, and shapewear has become one of the best-selling products this year. It is expected that this hot sales momentum will continue into the fourth quarter.

In addition to young and middle-aged consumers, baby boomers aged 57-75 are also the main force driving sales in the US apparel market in the fourth quarter. According to a report by Retail Dive, consumers in this age group spent 28% more on clothing than in the first half of 2019. Relevant companies and sellers can also provide suitable clothing types for baby boomers.

According to data previously released by the US payment company Mastercard, nearly 75% of US consumers make their clothing purchases online.

Among them, Amazon is still the number one choice for American consumers to shop online for clothing. Especially after the epidemic, Amazon has become the largest clothing retailer in the United States. According to statistics, in 2020, Amazon's clothing and footwear sales in the United States increased by 15% to US$41 billion, accounting for 38.26% of the US online clothing sales and 14.34% of the clothing retail market share.

The types of clothing that consumers like have also deviated from before due to the impact of the epidemic. Sellers can also learn more about consumer needs when selecting products and preparing stocks, and adjust sales strategies in a timely manner.

Due to working from home for a long period of time, most people have become accustomed to wearing casual clothing such as loose jeans, and some companies have also relaxed their dress requirements.

Therefore, in addition to fashionable styles, casual clothes with high comfort levels, such as jeans and T-shirts, are also the focus of consumers' attention in the future; and with the emphasis on health and sports, yoga pants, sports bras and other types are also on consumers' shopping lists.

It is worth noting that American consumers have a relatively large demand for plus-size women's clothing. A research report from the Centers for Disease Control and Prevention in the United States pointed out that 73.6% of all American adults over the age of 20 are overweight, and the average female wears a size 16-18 .

Relevant institutions estimate that the value of the plus-size market for women in the United States will grow to $32.3 billion in 2021, accounting for about 20.7% of the entire women's clothing market. Therefore, when sellers are selecting products, in addition to fashionable styles, they can also pay attention to large-size clothing types.

USA

Clothing Market