Indonesia's electronic product sales soared during the epidemic

Since the outbreak of the epidemic , the demand for products on various e-commerce platforms in Indonesia has increased dramatically. A study on e-commerce consumer behavior in 2021 by MarkPlus Inc. found that in addition to fashion and beauty products , sales of electronic products have also increased on e-commerce platforms.

About 26% of the 500 respondents purchased home electronics such as microwave ovens, blenders , etc.

General Manager of Home Appliances Polytron   This was confirmed by Albert Fleming , who said: “Online sales have increased and offline sales have fallen. Sales of large household appliances such as refrigerators and washing machines have increased sharply , as have small household appliances such as blenders and microwaves .

He added: "In 2020 , sales of large household appliances on e-commerce platforms increased by 145.7% . Sales of small household appliances on e-commerce platforms increased by 29.59% . "

There are four main reasons why consumers choose to shop on e-commerce platforms: many promotions , reliable sellers , fast delivery and free delivery.

Free shipping services have increased the sales of electronic products to a certain extent . Because electronic products are large in size and the postage is expensive, consumers prefer sellers who provide free shipping services .

In addition, consumers pay great attention to the quality of products and whether the products are genuine when purchasing electronic products . Research shows that JD.ID ranks first among many e-commerce platforms , followed by Tokopedia, Lazada, Shopee, Blibli and Bukalapak.

Meanwhile, Rofi Uddarojat, head of public policy and government relations at the Indonesian E-Commerce Association ( idEA), said sales trends have returned to pre- pandemic levels.

Rofi Uddarojat said: “ There are still many counterfeit products on e-commerce platforms , especially electronic products. Therefore, it is particularly important to register intellectual property rights . Whether it is electronic products or other products, only when the product quality is guaranteed can consumers’ confidence in online shopping be enhanced. ”

The potential of Indonesia's e-commerce market is still huge, and the outbreak has directly promoted the development of the industry. Among them, the category of electronic products is particularly worthy of sellers' attention.

Indonesia

Southeast Asia

E-commerce