It reached number one in its category within 4 days of being put on the shelves. The best-selling product with sales of 20,000 units turned out to be a “pig-killing scheme”?

During Halloween, cross-border sellers generally responded that this year ushered in a holiday peak season. The number of orders did not increase but decreased, and the return rate also spiraled upward. However, at this time, an event occurred on Amazon that shocked countless sellers: a children's winter clothing was listed as the best seller in just 4 days after it was put on the shelves. Who is the "big boss" behind all these operations?

"God operation"! It ranked first in the category in 4 days, with sales of nearly 20,000

Recently, a seller posted a post on a social forum that attracted many sellers’ attention. A children’s winter clothing that the seller described as average, even a little ugly and without any highlights, became the number one in the major category (Sports & Outdoors) within 4 days of being put on the shelves.

According to the seller's data on October 30, this product was launched on October 26, 2021, with sales exceeding 19,000, 4 reviews and 4 1-star ratings. The owner of the store is an FBM seller from China. According to the seller, there are currently 6 stores operating this listing, and the other party is removing the variants with bad reviews and launching new variants.

However, in contrast, the repeated fraudulent words in the listing and QA comments are more conspicuous. According to the seller, many buyers paid only $1.09 for their orders, and the system showed that the buyers would receive the product in two months, but the buyers suspected that this was just a scam by the seller to steal their information, and some buyers' orders have been cancelled. However, some buyers said that this was not a scam because the product discount code on a certain American social networking site is time-sensitive.

After further investigation by the seller, it was confirmed through off-site promotion information that the store might be a cannon fodder account that followed the self-shipping link, calling it "sly". Many sellers said that they were well aware of the gameplay of this big seller, who rushed to the top of the category through off-site discounts + "0 yuan purchase", and used FBM without inventory, that is, selling as many as he could.

An even stranger phenomenon occurred. When a seller checked the listing in early November, he found that all the negative reviews had disappeared. Some sellers speculated that the variant with negative reviews might have been unbundled, but some sellers refuted this, saying that if the variant was unbundled, the other sub-rankings would not be so high. It should be that the variant with negative reviews was directly removed and a new variant was added.

As of press time, the editor has not found this product on the Best Seller list of Amazon US .

"This much has been sold in just four days since it was put on the shelves, and it has even become number one in the category. I think it may be because the old account doesn't want to deposit the money and wants to take advantage of Amazon," a seller speculated.

Under this seller's speculation, many sellers are also curious about the seller behind this account. After all, since this year, Amazon has been cracking down on illegal practices such as fake orders and reviews, and many big sellers feel the same way. For sellers, it is not easy to push products onto Amazon's BSR list through white hat methods .

For this reason, many sellers expressed their curiosity. With such a low price, they can't make much money at all. This approach also ruins the reputation they have accumulated over the years. Aren't they afraid that they will end up with nothing?

Magical operation, who is the "big boss" behind it ?

In the eyes of many sellers, this series of behaviors and operations are truly unacceptable. "Playing small tricks" when the peak season is approaching is indeed harmful to others and oneself. What's more, the rectification of the Amazon platform has not stopped. Aren't they worried that the surge in sales will lead to account death?

"Why did the other party do this? What is the real purpose? Will the platform sit back and do nothing?" In this regard, the sellers raised a series of questions and showed great interest in the "big boss" behind this magical operation.

Later, some sellers speculated whether this account was one that was about to be abandoned or an account with a criminal record. They first used this account to boost sales and rankings at a low price, and then abandoned it directly after the link was established, thereby achieving the effect of profiting from the copycat account.

This BSR gradually attracted more attention and discussion from sellers, and the sellers were talking about the real "big boss" behind the magical operation.

A seller revealed that this is a company that specializes in making inferior products. A series of operations including distributing goods, selling at low prices, and deleting negative reviews are all their usual methods . This operation mainly relies on quantity. The products are all at a relatively low cost. Even if they are not shipped, it will not have any impact on the store. Even if the goods are shipped, they may not match the pictures. However, generally speaking, they will be shipped in the cheapest small packages, and the total profit is about 5%-15%. The problem of negative reviews is also not a problem. Just delete the sku and rebuild it.

A small number of sellers think that there is nothing wrong with this wave of operations, as it not only achieves a double harvest in sales volume and ranking, but also collects a lot of buyer data, which is a win-win situation. However, in the eyes of most sellers, this kind of operation is not worth promoting or learning from, and it will only destroy the platform ecology and damage the industry's reputation if it continues.

Seller A: The industry is disrupted by these people, and its reputation is ruined by them!

Seller B: Can't you just run your business as it is? You have to be so complicated. One bad apple spoils the whole barrel.

Seller C: Instead of wasting time on these crooked ways, why not focus on the product...

Nowadays, Amazon platform is undergoing strict rectification and compliance operation is the general trend. For sellers, the key to business is stability and long-term operation. If you want to maintain stable and long-term operation, the road of "playing tricks" is bound to be unworkable. Intensifying internal competition and disrupting the market will ultimately only harm the entire industry.

Amazon’s account ban has indeed dealt a huge blow to many big sellers, many of whom have already embarked on a path of active self-help. It is not difficult to see from the actions of these big sellers that increasing R&D investment and focusing on products are the common development directions of big sellers.

From the third quarter financial reports of many major brands released recently, it can be seen that R&D expenses have increased during the reporting period. Anker Innovations, Leckey Holdings, Giantstar Technology and 3C major brand Gemtech all disclosed in their financial reports that they will continue to increase their investment in R&D.

The outbreak of the epidemic and the wave of account bans have made the entire industry realize once again the powerful power of focus, brand and innovation. Companies that focus on improving products and brands will see faster development in the future.

Even big sellers do this, which not only proves once again the importance of compliant operations, but also emphasizes to sellers through actions the importance of product research and development and product innovation.

The peak season is coming. At this critical stage, it is of utmost importance for sellers to focus on improving product quality. Doing some small tricks secretly may backfire and have a significant impact on the overall reputation of the industry, and may even implicate other sellers, which is not worth the loss.

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Winter Clothing