What is Amazon Vine? Amazon Vine Review, Features

Amazon Vine is a project launched by Amazon. Amazon Vine invites the most credible reviewers on Amazon to express their views and opinions on new products or pre-sale products to help other customers make wise purchasing decisions. Amazon will select Vine Voices based on the reviewer rankings, similar to China's Weibo celebrities or Internet celebrities.

About Amazon Vine

The Amazon Vine program was launched in 2007 and is an internal service that allows manufacturers and publishers to get reviews for their products on Amazon. The Vine program operates independently on Amazon's US, UK, France, and Germany sites.

Amazon Vine customers include: Logitech, Harper Collins, Philips, Samsung, Bose, Sony, Tefal, Microsoft, Breville, Bosch, Garmin, Dyson, Remington, Case Logic, Creative, Braun, Sennheiser, Olympus, LG, Black & Decker, Acer and Walker Books.

Product types reviewed include books, furniture, movies, toys, clothing, electronics, appliances, sporting equipment, food, personal care products, jewelry, and other miscellaneous items.

purpose

Providing general buyers with more honest, professional and unbiased reviews to refer to when purchasing.

Membership

Members of the Vine program, also known as Vine Voices, are selected from Amazon's many reviewers and reviewers who have won the Hall of Fame. Vine Voices must be invited by Amazon to participate, mainly based on the reviewer ranking, the quality and helpfulness of the review (Helpful Vote), and whether they have a particularly professional review for a certain category of products.

Participation Process

1. The general process for sellers is to select products - product introduction - delivery - set preset review object labels (age, gender, whether married) - submit.

2. The reviewer also has his or her own set of procedures.

Amazon regularly emails Reviewers who join the Vine Program every month to let them know which products they can review. Reviewers can apply for products they are interested in based on the list in the e-newsletter sent by Amazon (they can apply for two products at a time, and cannot apply for products from Amazon again before completing the review). They must write a review within 30 days of receiving the product, otherwise they will be disqualified as Vine voices. As long as they write a constructive review within 30 days, they will have the opportunity to receive the product for free, but they are not allowed to sell or transfer it on Amazon. Before completing the review, they cannot apply for products from Amazon again, which means that if you get it, it will definitely be on the list. This is different from the early reviewer program, which did not force reviewers to post reviews.

cost

To join the Vine program, suppliers must pay an additional fee ranging from US$2,500 to US$7,000 to list an ASIN, and there is a limit on the number of products that can be promoted each time, with only 15 to 100 products being promoted at a time depending on the category.

Benefits of Vine Customer Reviews

1. Since it has passed Amazon certification and complies with Amazon regulations, the "Vine Customer Review of Free Product" logo will remain permanently on the product page.

2. Since Vine Customers are credible and professional reviewers, the reviews they give are more credible and convincing, and can better improve product conversion rates.

3. Since Vine Customer Reviews have a very high weight in Amazon’s Reviews, high-quality Vine Reviews can help sellers quickly establish product credibility and brand reputation and increase product sales.

Note : Products participating in Vine reviews need to be shipped to Amazon's designated warehouse. The entire review cycle is relatively long (maybe 1 month), and the reviews received may not necessarily be positive, so sellers need to consider carefully.

How to become a Vine Program review product

1. Amazon Vendor Central will invite certain brand sellers or large manufacturers to become members, and then the products will be eligible to become Vine Program review products.

2. Register for a Vendor Express account and agree to the terms. This method is the only way for third-party sellers to become Vine Program members.

How to Join Amazon Vine Program?

Amazon Vine is an invitation-only program.

1. The Vine program can only be applied for by VC users. Third-party sellers must apply to join VC before they can join the Vine program.

2. If you do not have a VC account or have not received an invitation from Amazon, you need the help of a service provider to apply for the Vine program.

FAQ

Q: What is the significance of the Amazon Vine program?

A: It provides buyers with real and unbiased product feedback through the most trusted reviewers.

Q： How to participate in this program?

A: Currently, this program is invitation-based. Buyers who want to become Vine Voices need to meet certain criteria. The most important criteria are other buyers' evaluation of the usefulness of the review, and whether the buyer is interested in the products in the program.

If the review written by the buyer is very useful and can help build the credibility of the product, then he is likely to be invited to participate in this program.

Q: What are the criteria for Amazon to select Vine Voices?

A: Amazon invites reviewers to participate in the Vine program based on feedback from other buyers. Reviewer ranking is determined by the usefulness and quantity of the review (reviews written recently by buyers account for a larger proportion). For more information, please see "How ranking works".

Q: Where does Amazon get these products?

A: These products are provided by publishers, manufacturers, record companies, suppliers, etc. who participate in this program.

Q: Does Vine Voice only write positive reviews?

A: No. Amazon welcomes all genuine product reviews, whether positive or negative. Vine reviews must comply with Amazon's Community Guidelines.

Buyers can also vote on whether the review is helpful.

Q: Do Vine Voices need to be paid to write reviews? Will they be forced to write positive reviews?

A: None. They don't need to pay and are not forced to write positive reviews. Once buyers are invited to join the program, in order to keep their Vine Voice status, they must review all products within 30 days of receiving the selected products and strive to maintain the highest reviewer ranking.

Q: If a Vine Voice writes a negative review, will that affect his reviewer ranking?

A: No. Reviewer rankings are determined by votes from other buyers. Buyers tend to focus on whether the review is substantive, informative, objective, and specific, rather than whether the review is positive, negative, or neutral.

Q: Will Vine Voices receive pre-ordered products?

A: Yes. Some suppliers participating in this program will provide their products to Vine Voices for review before they are released to the market.

Q: Will the suppliers participating in the program contact or influence Vine Voice in other ways?

A: No. All products are submitted by suppliers to Amazon, and then distributed to Vine Voice by Amazon. Therefore, there is no connection between suppliers and Vine Voice, and it will not affect Vine Voice's evaluation of products. Vine Review cannot be influenced or modified by sellers or Amazon as long as it complies with Amazon's regulations.