Canadian consumers' demand for beauty products is rising! High-end products are popular

As people's consumption concepts change, Canadian consumers' interest in beauty and skin care is gradually increasing. And shoppers are generally willing to spend more money to get better products. Recently, BrandSpark International conducted a survey of more than 18,000 Canadians, revealing the growing beauty care needs of Canadian consumers.

The most obvious trend in the data is that consumers are demanding higher-end products, a trend that is increasingly popular in skin care and beauty. Due to the restrictions of the epidemic, consumers' spending on social activities has decreased, and long-term home life has made people start to pay attention to themselves. More and more consumers are willing to spend more on beauty and skin care.

Nearly half of consumers said they will spend more money on skin care products in 2021, not only female consumers, but also male consumers. For consumers, beauty and skin care is also a good way to kill time. Under the influence of the epidemic, many consumers gradually tried to buy beauty products online and began to rely on the convenience of online purchases.

When buying products, 70% of people said they like to try new products and are eager to have new experiences . And with the popularity of the concept of sustainability, consumers are paying more attention to health and are more inclined to sustainable beauty products with natural ingredients when purchasing products .

In terms of specific product categories, all products that are beneficial to health, beauty and personal care are very popular among consumers, such as moisturizing body lotion, facial essence, shower gel, whitening toothpaste, etc.

In addition, in terms of makeup, consumers focus on eyebrows and eyes, especially eye makeup, because under the cover of the mask, the eyes can best represent a person's image. A beauty retailer said: "We have clearly seen an increase in customers' interest in eye makeup, and mascara is one of the fastest-growing eye makeup products. And wearing a mask for a long time is very irritating to the face, so the demand for related facial care and skin cleansing has surged."

It is worth noting that consumers find it difficult to make a choice among a variety of products, so they are more likely to listen to other people's opinions, such as searching for product recommendations on social networking sites. Surveys show that 65% of Canadians rely on recommendations from other consumers to buy products, so it is crucial to make full use of social media to do product marketing.

Canada

Beauty treatments

Eye Makeup