As overseas summer sales arrive, AliExpress launches a series of measures to help cross-border merchants seize business opportunities

On June 6, the first day after the Dragon Boat Festival, the local cross-border platform AliExpress announced a number of support measures to help cross-border merchants better seize overseas summer consumption opportunities. These measures cover all aspects of cross-border e-commerce, including cash subsidies, traffic support, logistics upgrades, and epidemic exemptions.

Summer sales have always been an important time for overseas consumers to change seasons and spend on vacation. This year, AliExpress 's Summer Sale will start preheating on June 22 and officially launch on June 27. It is currently in the investment promotion stage.

Specific measures include:

1. Direct subsidies from the platform to boost merchants’ business

During the promotion period, the platform will issue coupons, discount codes, etc., and directly subsidize prices in various ways. When the price of goods is lowered, there will be more orders, which is the most direct way to increase the business of merchants .

In addition to price subsidies, AliExpress will also increase traffic subsidies this year to allow merchants to obtain more traffic, receive more orders, and improve business opportunities.

2. Reduce logistics costs and increase efficiency, reducing the burden on merchants

After receiving an order, we must ensure that the goods can be shipped, shipped quickly, and delivered on time. Helping merchants reduce logistics costs and increase efficiency, and improving the certainty of contract fulfillment is the focus of AliExpress this year . During this summer promotion, AliExpress has many discounts in logistics, and even free upgrades:

1. Join in combined orders and enjoy free logistics upgrade : "Combined orders" means automatically combining multiple orders from different stores into one package and shipping them together to improve efficiency and service experience. As long as you join in combined orders, AliExpress will upgrade the logistics method from "surface mail" to "registered mail" for free, and the delivery time can be shortened by 20-30 days. In addition, the entire information node can be tracked, which makes buyers and sellers feel more at ease.

2. Overseas warehouse service upgrade : AliExpress has 14 official overseas warehouses in Europe , which can provide a logistics experience similar to that of local e-commerce companies, with next-day or even same-day delivery in the country where the warehouse is located, and 7-day delivery across Europe . The products in the warehouse can also be exposed and recommended on the entire platform with the platform's "X-Day Delivery" logo. In this promotion, some warehouses also support return to the warehouse for resale, reducing merchants' costs.

3. Price reduction for popular logistics routes of overseas warehouses : The price of "simple routes" in the Spanish and French markets of overseas warehouses will be reduced by 10%, and the price of "standard routes" will be reduced by 2%.

4. Preferred warehouse price reduction + traffic support : During the promotion period, the first-piece handling fee of the Preferred Warehouse is reduced from 0.99 yuan to 0.29 yuan; merchants with a monthly average daily outbound order of ≥200 orders are exempt from the first-piece handling fee. The stocked Preferred Warehouse can also enter the X-Day Delivery Venue , with strong traffic support for new products within 15 days of entering the warehouse and at least 7 days for replenishment. At the same time, the delivery time is faster, and South Korea can achieve 3-5 days .

5. Automatic exemption of logistics orders affected by the epidemic : In order to protect the rights and interests of merchants, AliExpress automatically identifies eligible orders and exempts them from service assessments for delivery logistics . From March 2022 to date, more than 22 million orders have been exempted, helping more than 70,000 merchants reduce the impact of the epidemic.

3. Early loan release to ease the financial pressure on merchants

In order to ease the operating pressure of cross-border merchants and speed up capital turnover, during the promotion period, AliExpress increased the credit limit by 5 billion on the basis of the original credit limit to ensure that as much funds as possible can be quickly received by merchants within 5-7 days .

Merchants can learn more information through a picture:

AliExpress

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