eBay launches the "Fujian Products Overseas Plan" to help Fujian's advantageous industrial belts expand overseas markets

June 6 , 2022​​  Fuzhou   – The second China Cross-border E-commerce Fair (CCEFE) was held in Fuzhou, attracting more than 2,000 cross-border enterprises from 60+ characteristic industrial belts in Fujian, Guangdong, Zhejiang and other parts of China . eBay participated in the "CCEFE" for the second consecutive year and grandly released the "Fujian Products Overseas Plan" at the meeting. It targeted Fujian's advantageous industrial belts and focused on product selection, traffic and operation that sellers care about, helping cross-border e-commerce companies and traditional foreign trade companies in Fujian and the whole country to vigorously expand overseas markets through the eBay platform , achieve transformation and upgrading, and let China's high-quality products and brands set sail overseas.

At the "Cross-border Trade Fair", eBay brought a special sharing session full of practical information to the exhibitors, helping sellers to explore overseas consumption trends and best-selling categories in the post-epidemic era and seize the opportunity to go overseas. The eBay investment team answered questions one-on-one on the spot, provided sellers with consultation on platform entry, operation guidance, logistics services, etc., and interpreted platform policies and category support plans for sellers "from 0 to 1". In addition, eBay launched a special support plan for Fujian industrial belt clusters - the " Fujian Products Overseas Plan " .

Caption: The eBay booth at the Cross-Border Trade Fair attracted many visitors to come for consultation

eBay   " Fujian Products Overseas Expansion Plan " helps Fujian's local industrial belts to set sail overseas

After years of development, cross-border e-commerce exports have entered a stage of tapping into the advantages of subdivided industrial belts. eBay's " Fujian Products Overseas Plan " came into being . Targeting the subdivided industrial belts in Fujian Province, it focuses on product selection and operations that sellers care about, builds an industrial service cluster, helps sellers become more competitive when going overseas, and at the same time helps accelerate the transformation and upgrading of Fujian's traditional foreign trade enterprises.

ŸFocus on Fujian's industrial clusters : Focus deeply on Fujian's characteristic industrial clusters, organize a special salon on the "Fujian Product Industrial Belt", share European and American consumption trends, as well as data and insights on hot - selling products on the eBay platform, help Fujian's local cross-border e-commerce companies connect with ecological resources, and help small industrial belts deeply explore overseas opportunities.

ŸSpecial product support: Targeting the advantageous categories of the industrial belt, we provide special services ranging from high-potential category selection, traffic support to supply chain stocking guidance.  

ŸRefined operational guidance: We provide refined guidance on all aspects of operations, from product market analysis and operational capabilities that sellers care about, to advertising optimization and after-sales service, so that sellers can be more competitive when going overseas.

Pang Tao, General Manager of Sales and Category Management for eBay Greater China, said: "As a global platform, eBay helps sellers reach 190 countries and markets around the world in a stable and efficient manner. It is an important channel connecting Chinese sellers with overseas consumer markets . We hope that eBay 's 'Fujian Products Plan' can help Fujian's industrial belt leverage its local advantages, accelerate the integration and development of cross-border e-commerce and traditional manufacturing, and allow more high-quality Fujian products and brands to go global . eBay hopes to continue to promote the improvement and upgrading of the cross-border e-commerce ecosystem in Fujian and even the whole country , and help the high-quality development of the industry . "

Caption: eBay staff introduces the platform to participating sellers

Auto parts, home furnishings and gardening products from Fujian sellers are popular in Europe and America

As a traditional foreign trade province , Fujian has a solid industrial foundation, perfect supporting conditions, and a good cross-border e-commerce ecosystem. According to information disclosed by the Fujian Provincial Department of Commerce , the number of cross-border e-commerce sellers and seller sales in Fujian Province ranked third in the country in 2021. E-commerce industry clusters with Fujian characteristics such as shoes, clothing, luggage, home building materials, and auto parts have been formed and have become popular categories for cross-border exports by Fujian sellers .

On the eBay platform, Fujian sellers also showed a trend of high growth and diversified export categories:

l In 2021, cross-border e-commerce companies in Fujian Province exported their products to 190 countries and regions overseas through the eBay platform. Among them, the United States, the United Kingdom, Germany, Australia, Canada, Italy and France became the best-selling overseas markets for Fujian sellers' products.

lAuto and motorcycle parts, home and gardening, sports products, and shoes and clothing accessories are the top four categories with the highest sales among sellers in Fujian Province.

-The auto parts category is one of the most competitive categories on the eBay platform . It has a large consumer base, a full range of vehicle models, covering 500,000 models, and convenient, fast and accurate parts search and matching tools to help consumers search and purchase spare parts that are compatible with their vehicles. In 2021, sales of automotive exterior parts sold by sellers in Fujian increased by 117% year-on-year, and truck exteriors and accessories increased by 90%. eBay combines the advantages of China's auto parts industry belt, selects 6 strategic categories and more than 20 subcategories to help sellers continue to expand overseas markets.

-The new energy category under the home gardening category is one of the highlights of Fujian's cross-border e-commerce exports in 2021. As countries around the world propose emission reduction targets such as "carbon neutrality", the demand for renewable energy increases, and clean energy categories represented by solar energy-related products are ushering in long-term development opportunities in the field of cross-border e-commerce. eBay platform data shows that in 2021, the solar energy-related categories sold by Fujian sellers increased by more than 80% year-on-year, and the power supply-related categories increased by more than 100% year-on-year .

- Overseas demand for sports products has also surged, with sales of bicycles, home fitness kits and other products growing rapidly. In 2021 , Fujian sellers' sales of electric bicycles increased by nearly 100% year-on-year , and aerobic fitness equipment increased by nearly 80% year-on-year . Complete vehicles, tires and larger bicycle parts can all become categories that sellers vigorously develop.

-Shoes, clothing and accessories are the best choice for attracting new customers and expanding new territories . In 2021 , the sales of men's shirts sold by Fujian sellers increased by nearly 200% year-on-year. As a dominant category in Fujian's industrial belt and an indispensable basic demand in the market, shoes, clothing and accessories are worthy of sellers' segmentation and in-depth exploration.

* The above percentages are the sales growth percentages of eBay sellers in Fujian Province in 2021 compared with the same period last year

The cross-border e-commerce industry has entered a stage of refined operations. We hope that the above insights into consumer trends can help Fujian sellers and industrial belt manufacturing companies accelerate their overseas expansion. eBay will continue to pay attention to the needs of the overseas consumer market , deepen its presence in the national industrial belt, and help more Chinese products and brands go out of China and into the world .

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The 2nd China Cross-border E-commerce Fair