Monthly sales of 100,000 pieces, a new hit is coming!

Recently, the US media has begun to intensively report on the total solar eclipse. In August 2017, a total solar eclipse across the American continent left many people with fresh memories. After 7 years, North America will once again experience a total solar eclipse on April 8.

American consumers have shown a surge in interest in eclipse glasses and other eclipse observers, with some products selling as many as 100,000 units a month. Other eclipse peripherals such as eclipse T-shirts and souvenirs have also seen a surge in sales.

Total solar eclipse is coming, and many solar eclipse glasses sell more than 100,000 per month

In 2017 , Ms. Mars saw a total solar eclipse for the first time and exclaimed, “This is definitely something I’ll remember for the rest of my life.” She is so excited about the upcoming eclipse next month that she has already purchased 1,200 pairs of branded eclipse glasses for her clients and friends .

On April 8, a total solar eclipse will pass through parts of the United States, Mexico, and Canada. Fifteen U.S. states are in the path of the total eclipse, including major cities such as Dallas and Indianapolis. Viewers in several contiguous states will see a partial solar eclipse. In some places, such as Texas, the "supermoon " will block the sun for more than four minutes, two minutes longer than the 2017 solar eclipse. This will be the last total solar eclipse that can be seen in the contiguous United States before 2044, and it is a rare opportunity.

( Path of the 2024 total solar eclipse / NASA )

Locals are enthusiastic about this visual feast. According to Airbnb data, searches for properties along the path of the total solar eclipse in the United States have increased 10 times. Because the location for observing the solar eclipse is so good, Bell County, Texas, has issued an emergency warning, and it is expected that the number of tourists will increase significantly on that day. Delta Airlines has also launched a "solar eclipse flight" that allows passengers to watch the total solar eclipse at an altitude of 9,000 meters.

With the total solar eclipse just two weeks away, consumer interest in eclipse glasses and other eclipse viewing devices has surged , and former best-sellers are once again in demand.

In 2017, solar eclipse glasses became a super hit, topping multiple Amazon lists, and many sellers made a fortune. However, due to safety risks of some products, Amazon and other platforms eventually forced refunds, and sellers whose products did not pass ISO certification had to pay the price.

In the past three months, its Google search volume has continued to rise. On Amazon's US site, eclipse glasses nasa approved 2024 and solar eclipse glasses have both entered the top ten search keywords, and consumer demand has soared.

( solar eclipse glasses Google search trends)

There are many styles of solar eclipse glasses, including solar eclipse glasses with cardboard frames, handheld solar eclipse glasses and solar eclipse glasses with plastic frames . Paper-framed glasses are cheaper and have become the mainstream product.

Amazon data shows that the sales of many paper-framed solar eclipse glasses in the US have exceeded 100,000 units in the past month , with a 10-pack selling for about $14.99. The second-tier products also have several thousand orders per month. The sales of plastic-framed solar eclipse glasses are lower, with the top-ranked ones selling over 10,000 orders per month, and most of the sales are in the hundreds to thousands. The main reason is that the price is slightly higher, with a 3-pack selling for about $16.99.

These products are CE and ISO certified , and using multiple pieces in one package improves cost-effectiveness and sales, and is also convenient for customers to share. Many buyers commented that they are ready for the solar eclipse. Taking one of the best-selling glasses as an example, Amazon AI summarized customer reviews and praised its value, appearance and safety, but some customers also pointed out that the design of the glasses frame is not reasonable.

"I checked the certifications for these products and confirmed on the NASA website that they are certified for use in observing the Sun. During previous eclipses, I found that eclipse glasses were harder to find the closer we got to the event.

My only complaint is that the distance from the glasses to my ears is a little short (I don't think I have a big head). This is not a big deal since I only plan to wear them for a few minutes at a time. It would be better if it fits more on an adult head. Overall, it should meet my needs well (watch the sun without hurting my eyes) and can be used for multiple solar activities. "said one buyer in the review.

Many buyers liked this comment. Perhaps adjusting the length of the frames will be the next improvement for solar eclipse glasses.

Amazon told TIME that all eclipse glasses sold on the platform today must meet ISO standards and come from a trusted list provided by the AAS .

" We continually monitor our stores , and if we find a product that is not detected by our automated checks , we will immediately address the issue and improve our controls. We will take action to provide safe choices for customers, including removing noncompliant products and contacting sellers, manufacturers, and government agencies for more information when appropriate, " said an Amazon spokesperson.

T-shirts and other eclipse-related products are gaining popularity

Pursuing hot-selling products has both risks and opportunities. Although the sales of solar eclipse glasses are hot, a safety certification has blocked many sellers from entering the market . One seller mentioned that many new sellers have not experienced the previous solar eclipse glasses incident, and they rashly place orders and ship goods when they see business opportunities. One seller placed an order for 50,000 but hesitated. The supplier refused to refund the money, so he could only find channels to clear the stock at a low price.

Given the difficulty in purchasing solar eclipse glasses, some sellers have taken a different approach, focusing on solar eclipse-themed T-shirts and souvenirs to attract some traffic.

Taking T-shirts as an example, there are more than 10,000 solar eclipse glasses T-shirts on Amazon. The monthly sales of the better-selling ones exceed a thousand, but more often there are only a few hundred orders. The product prices are mostly between US$15 and US$19.

A T-shirt that costs more than ten dollars can bring out the full atmosphere of the solar eclipse, which is very attractive to those who are keen on watching the solar eclipse. One buyer said: "Now is the time to prepare for the 2024 solar eclipse! This T-shirt is very artistic and great! The size and quality are great!"

In addition, there is also a certain market for solar eclipse-related decorations, souvenirs, and hats. People will give them to friends who watch the solar eclipse, or use them as small souvenirs to commemorate the solar eclipse.

This week, Amazon North America is welcoming the March Big Sale, which will be held from March 20 to 25. This is the first time that the North American site has held a big sale in the spring. During the big sale, sellers can take advantage of the opportunity to promote products related to the solar eclipse.

However, many sellers are not clear about the promotion logo. Some sellers excitedly set up member discounts in advance, but after the big promotion started, they found that the product did not display the red "Big Spring Deal" logo, and the promotion effect was average.

In response, some sellers explained that there is no special mark for the exclusive discounts of the Spring Big Sale, and it will only appear if you submit a deal. "If you submit a deal, there will be this mark. I submitted the deal from the 18th to the 24th, and it was a Limited deal before the 20th, and it became a Big Spring Deal from the 20th. There is no special mark for Prime exclusive discounts, just a line of small words like 'join to Prime****how much' as ​​usual."

If we can take advantage of the big sale, related products including solar eclipse glasses may be one of the hot-selling products in this sale.