Facebook launches new website in response to Apple's new privacy policy

Since Apple announced plans to change the IDFA terms with the update of its iOS14 system last summer , the personalized advertising of social media platforms such as Facebook has suffered a heavy blow, causing concerns among many advertisers and small business owners.

IDFA refers to an identifier that can be used to track the online activities of Apple users and to deliver personalized ads based on this . Although Apple has not disclosed the specific release time, it can be expected that the clause will be updated in late March or April of this year , after which Apple will prompt users with specific information about the data collected and its usage by each application they open, and also provide the option to prevent any application from conducting such tracking.

This may not seem to have much impact on users, but it is a big change for companies and platforms such as Facebook, which make up the majority of advertising revenue. As soon as the news of Apple's adjustment of the IDFA policy came out, Facebook warned in August that the advertising effect of its Audience Network advertisers would be greatly reduced, and the revenue from advertising might drop by more than 50%, or even lose all the money.

Because if more and more people choose to opt out of data tracking, it means that the overall accuracy of advertising targeting will decrease, which may lead to decreased publicity effectiveness, increased costs invested in advertising, and the inability to accurately grasp the audience needs of market segments.

To address this, Facebook this week launched a new microsite to provide alternative ad options and tools for its Audience Network advertisers ↓

Facebook's announcement said the site will help customers easily find the latest insights, strategies and trends about monetizing apps, while providing customers with an excellent user experience and will offer tips to help better promote products and increase sales revenue.

In addition, Facebook also provided developers with a new "restricted login mode" at the end of January this year to enable them to continue to collect some user data and avoid being completely blocked by the new IDFA prompt.

In limited login mode , users can access existing accounts or create new accounts in the app , but only share their name , profile picture, and (optionally) email address. Prompting users to share only limited data may help reduce the number of users who choose to block data tracking altogether .

Although it is not yet clear what impact Apple's IDFA policy changes will have, Facebook is doing its best to gain a firm foothold and help advertising partners make full preparations . The above measures are only part of Facebook's "countermeasures . "

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