GBC again! Oakley, a famous eyewear company, is suing cross-border sellers crazily, with two cases filed in a row

GBC again! Oakley, a famous eyewear company, is suing cross-border sellers crazily, with two cases filed in a row

Recently, the famous eyewear company Oakley has been suing cross-border sellers crazily, and has filed two cases in a row.

 

Case 1

Company: Oakley, Inc.

Case Number: 21-cv-02742

Type: Patent Infringement

Law firm: GBC

Case progress: TRO freeze application on May 24

 

It is reported that Oakley is a well-known American sports brand that specializes in the design, development and production of sports and fashion products, including sunglasses, sports goggles, ski goggles, watches, clothing, backpacks, shoes, glasses frames and other accessories. It mainly focuses on various functional glasses and has more than 600 registered patents.

 

( Partial patent screenshots )


Oakley glasses are durable, rich in style and inexpensive, which makes them very popular in the US market. According to a survey, one in every 20 Americans wears Oakley. At the same time, Oakley is also the "fashion darling" of many stars and can be found from Hollywood theaters to fashion catwalks.

 

Case 1 was a complaint due to patent infringement, and Case 2 was a complaint due to trademark infringement.

 

Case 2

Plaintiff: Luxottica Group SpA

Case Number: 21-cv-02795

Date of prosecution: May 24

Law firm: GBC

Case Type: Trademark Infringement

Case progress: TRO has not yet been applied for

 

It is reported that the initiator of the second complaint case is Oakley's parent company Luxottica Group SpA, which is the world's largest sunglass company with a market share of over 80%. It vertically integrates the entire supply chain, and its business covers production, wholesale and retail. Its brands include: LensCrafters, Ray-Ban, Oakley, as well as luxury brands such as Channel, Prada, Armani, Burberry, Versace and other sunglass businesses.

 

(Part of the trademark)


Because Luxottica Group has many subsidiaries and more than 800 trademarks and patents, it is impossible to list them all here. It is recommended that merchants check two aspects: one is whether the title, description and main image of the product use the other party's trademark; the other is whether the product involves Oakley's patents.

 

It is worth noting that Case 2 involving trademark infringement has not yet applied for TRO freezing. We would like to remind the relevant merchants to withdraw cash as soon as possible to avoid fund freezing.


In addition, glasses themselves are daily necessities, but with the arrival of summer , sunglasses have gradually become people's first choice of purchase . The search volume for such products has also been rising with the temperature. I believe that many businesses have targeted this business opportunity.


However, in the face of endless infringement incidents, the editor still reminds all sellers to carefully select products to avoid infringement tragedies.


Infringement

sunglasses

<<:  SHEIN denies IPO in the short term, brand development remains the focus!

>>:  Guangzhou-Shenzhen cross-border e-commerce epidemic prevention relay! Wearing a mask starts with me!

Recommend

What is goangirl? goangirl Review, Features

goangirl is an online retail company based in Hous...

800 million yuan sold in half a year, Hangzhou is about to go public!

With the development of the economic level and th...

TikTok Shop's GMV target for this year exceeds $20 billion

In the past two years, TikTok's e-commerce bu...

Sellers beware! The return rate of European clothing is as high as 56%!

Recently, a survey in Europe showed that the cate...

What is SocialEpoch? SocialEpoch Review, Features

SocialEpoch is a WhatsApp marketing and service br...

What is Fastenal? Fastenal Review, Features

Fastenal is many things to many different custome...

What is AIECOMS? AIECOMS Review, Features

<span data-docs-delta="[[20,{"gallery"...