SHEIN denies IPO in the short term, brand development remains the focus!

Due to the impact of the epidemic, cross-border e-commerce has also taken advantage of this favorable wind and has exploded with surprising potential in recent years. As a cross-border fast fashion company founded in 2008 and headquartered in Nanjing, Jiangsu, SHEIN has become an important force that cannot be ignored in China's cross-border e-commerce industry, and has therefore always attracted the attention of many people in the industry.

But as the saying goes, the more famous you are, the more gossip you will have. As SHEIN is gaining popularity, naturally, various rumors about SHEIN are often circulated in the industry.

SHEIN is preparing for an IPO and will be listed in the near future?

Recently, cross-border e-commerce companies have been going public independently, and nearly 10 companies in the industry have entered the listing guidance stage. As a super-large seller that has not yet been listed, when SHEIN will go public has attracted many investment institutions and countless onlookers.

You should know that SHEIN’s last round of financing took place about a year ago, and at that time SHEIN’s valuation had exceeded US$15 billion.

Last year, there were media reports that SHEIN would go public in the United States as early as the fourth quarter of 2020, raising at least $700 million! Now, at the end of the first half of 2021, that is, this week, there are reports that SHEIN is preparing for an IPO and is expected to submit a listing prospectus in the near future. It is expected to be listed in the short term.

However, according to Bloomberg , SHEIN recently responded that it has no plans to go public in the short term! It has not conducted any financing in the recent period, and some media reports on SHEIN's valuation and financing plans are "inaccurate."

In addition, SHEIN also stated in the statement that the company's focus in the future will still be on developing and strengthening its own brand.

SHEIN has a promising future

The most direct benefit of a cross-border e-commerce company going public through an IPO is that the company can raise a large amount of funds for development and investment. As a top student in cross-border e-commerce, SHEIN has achieved a 16-fold increase in sales in four years, with revenue exceeding 60 billion in 2020.

Looking around, JAFCO Asia, IDG Capital, Greenwoods Investment, Sequoia China, Tiger Global and Shunwei Capital are the main investors of SHEIN. Therefore, SHEIN is not really short of money at the moment, and there is naturally no need for it to go public in the short term.

As a cross-border fast fashion company that competes with Zara, the inventor of fast fashion , SHEIN has now become the most popular e-commerce shopping platform for young Americans.

According to App Annie data, SheIn successfully won the most downloaded shopping app on Google platform in the United States on May 11. On May 17, SheIn even surpassed the giant Amazon on the iOS platform in the United States and became the most downloaded shopping app on that day.

Currently, SHEIN ranks first among iOS shopping apps in 54 countries and first among Android devices in 13 countries. In addition, in the "BrandZ Top 50 Chinese Global Brands 2021" list released by Google and WPP in May, SHEIN ranked 11th, higher than Tencent, ZTE, and BYD.

Because of its excellent performance, SHEIN's financing valuation has soared from 96 billion yuan to over 300 billion yuan so far! Although the news of the listing is fake, SHEIN will eventually go public. By then, SHEIN's size may be even more terrifying!

SHEIN

Cross-border sales

IPO