The Winter Olympics "top streamer" is on Amazon's Best Sellers list! Peripheral products continue to sell out

Bing Dwen Dwen becomes the “new top star” around the Winter Olympics!

When Zhang Yimou used the 24 solar terms to kick off the Winter Olympics and shared the romance that is unique to the Chinese people, did you think that this Winter Olympics would set off a boom in the ice and snow economy?

When the peripherals of Bing Dwen Dwen, a popular product, were sold out, they were quietly listed on Amazon's Best Sellers list; the fat pigeon lamps and down jackets held by children were sold out one after another ; when the ice and snow economy was detonated, netizens were still looking forward to these peripherals of the Winter Olympics ...

Listed on Amazon's BSR list, Bing Dwen Dwen has truly demonstrated her "top-tier" status!

Recently, the Winter Olympics peripherals that have frequently appeared on the hot searches on Weibo have become popular in the cross-border circle. Many Winter Olympics mascot products have been launched on Amazon, and the most popular ones are the peripherals of the "top-tier" Bing Dwen Dwen .

As a giant panda with a smiling face and a cute appearance and an ice crystal shell, Bing Dwen Dwen has been well received by consumers since its official announcement. On Amazon US, a Bing Dwen Dwen double-sided printed keychain priced at US$9.99-12.99 even topped the list of Best Sellers in the women's keychain category .

It is understood that this product was launched on January 4, 2022, which is one month before the start of the Winter Olympics. It was listed on Amazon's Best Seller list within one month of its launch. One has to admire the seller's keen business sense and speed. Judging from the registered address of the store, this product belongs to a seller in Dongguan, and other Winter Olympics peripherals that have been launched online are mostly from sellers in Guangdong, Fujian and Jiangxi, China.

Not only Amazon US, but also Amazon UK has also launched Bing Dwen Dwen peripheral products, but some sellers say that the price is ridiculously high, selling for around 107 pounds .

On Japan's second-hand e-commerce platform, the transaction of Bing Dwen Dwen is extremely popular, and the price is ridiculously high. One seller said that a Bing Dwen Dwen figurine that was sold for 88 yuan has now been sold for 276 yuan.

In the official Olympic flagship store , Bing Dwen Dwen's key chains and figures are shown to be sold out . Due to the Spring Festival holiday and other reasons, the supply is insufficient. Some popular products have begun to implement policies such as limiting purchases to 2 pieces per ID and pre-sale delivery within 30 days after payment .

Bing Dwen Dwen is demonstrating its status as a top-tier Winter Olympics brand with practical actions. It is hard to get one, which has become the current situation for many netizens . Some netizens said that before the New Year, there were almost no people passing by the stores around the Winter Olympics. After the New Year, they could not buy Bing Dwen Dwen at all , and they were about to cry . "My girlfriend asked me for Bing Dwen Dwen , saying it was a Valentine's Day gift . I must find a way to get it no matter what," said a netizen.

Winter Olympics merchandise continues to sell out! The ice and snow economy is booming

Not only in China, Bing Dwen Dwen's popularity abroad is beyond imagination, even Disney's Lingna Belle can't compare to her.

Earlier, Japanese reporters showed the audience the Bing Dwen Dwen mascot badges they were wearing, and mailed Bing Dwen Dwen to the Tokyo studio. The related reading volume has exceeded 300 million . In addition, foreign contestants posted related videos of Bing Dwen Dwen on social platforms, which added a wave of popularity to Bing Dwen Dwen.

As early as the day of the Winter Olympics, more than 1 million netizens rushed to the flagship store to buy, and many Bing Dwen Dwen peripheral products were sold out overnight. As of February 6, Bing Dwen Dwen peripherals, pigeon lights and many down jackets have been sold out . Shanxi Securities also predicted that the revenue from licensed products during the entire Winter Olympics cycle is expected to exceed 2.5 billion yuan, and netizens' New Year greetings have also changed from "Wish you a prosperous life, give me a red envelope" to "Did you get a Bing Dwen Dwen?"

A few days ago, #How to own an exclusive Bing Dwen Dwen# became a hot topic . As it is hard to get one, many netizens started to hand-draw Bing Dwen Dwen. Many netizens rushed to participate and submitted their assignments online. Even many food bloggers started to replicate Bing Dwen Dwen's food .

All of this stems from the Beijing Winter Olympics which opened on February 4. Not only did the 24 solar terms at the opening ceremony attract nationwide screens, but even the peripheral products of the Winter Olympics mascot Bing Dwen Dwen, the down jackets worn by national teams entering the venues, and the pigeon lanterns held by child actors have all become popular items that everyone is snapping up .

What kind of peripheral products are you looking forward to from the Winter Olympics? Netizen: I have New Year's money

In fact, the Beijing Winter Olympics has not only made the top star Bing Dwen Dwen popular, but also a number of peripheral products. "Hurry up and release peripheral products for the Winter Olympics props and mascots. Quick! I have New Year's money, I have money to buy them," said one netizen.

It is understood that most of the items that netizens are looking to buy on social platforms with their real names are Bing Dwen Dwen's key chains, crystal balls, headphones, mobile phone cases, badges, etc. They even launched a super topic "What other peripherals are you looking forward to for the Winter Olympics?" The netizens' answers are also very interesting↓

Will the Winter Olympics torch have peripheral products? The snowflakes are so beautiful

How can I buy the little white pigeon lights for the Winter Olympics?

The snowflake-shaped sign is so pretty. Are there any peripherals?

Let's make a 24 solar terms calendar

Are you really not considering making a peripheral product for the hat of the sign-holding lady? I'm tempted

I like their vest so much.

Preparing to stock up on the surrounding areas of the 2022 Hangzhou Asian Games

For sellers, it is essential to have a keen business sense and speed. The answers of the above netizens can also serve as a reference for their product selection. In the Tokyo Olympics last year, the yellow duck hairpin worn by Chinese air rifle player Yang Qian became a hot item overnight, sold out in three days, and the monthly sales of 800 pieces quickly soared to 30,000 pieces.

The Beijing Winter Olympics has not only boosted the enthusiasm for ice and snow sports, but also boosted the ice and snow economy. The peripherals currently sold are only a small part of the ice and snow economy. For sellers, whether it is sports equipment or ice and snow tourism services, 2022 is undoubtedly a new outlet for the ice and snow industry.

As for the Winter Olympics, skiing is a relatively popular sport because it is easy to enter and people from most countries can participate. Some sellers may choose to enter the sports equipment category, such as ice and snow clothing, ice and snow protective gear, and ice and snow equipment.

Although such products are expensive, they still cannot resist the enthusiasm of consumers. According to the data of JD.com in China, the transaction volume of ice and snow equipment, clothing and other products has been growing steadily, not to mention foreign consumers who love outdoor sports. The future market of ice and snow related products is even more imaginable.

Although the popularity of Winter Olympics-related products such as Bing Dwen Dwen remains high, sellers should be cautious because such products often have copyrights and cannot be sold casually. When selling such products, sellers must obtain relevant authorization to avoid the risk of infringement.

Winter Olympics

Amazon

sold out