Something went wrong again? 80% of a Shenzhen company’s Amazon stores were blocked…

The crackdown on fake orders and reviews is still going on. A large number of sellers have received warning letters. 80% of the Amazon stores of a Shenzhen company have been closed...

Recently, a large number of sellers on Amazon US have received warnings about fake orders again. These sellers have all engaged in fake orders. Many of them said that in order to avoid being caught, they have stopped fake orders recently or greatly reduced the frequency of fake orders, but they still couldn't avoid it.

It is undeniable that any seller who engages in false orders will most likely receive a warning letter, and the next thing he or she will face is likely to be account suspension.

An industry insider revealed that yesterday, a company in Bantian, Shenzhen was closed down. Although it is not clear which link went wrong, it is likely related to fake orders. Previously, the company had fake orders at a frequency of several hundred orders per day . Although it stopped fake orders since late last month, it was still caught.

The editor went to Amazon to search for the company's brands and found that except for some brands, about 80% of the product pages of the other brands could not be displayed normally. Industry insiders revealed that although there are still some "survivors" that have not been blocked, they are basically dead online.

This time, the company suffered a fatal blow, and internal employees also faced layers of crisis. The editor learned that after the company was closed yesterday, at least nearly 100 employees faced layoffs and salary cuts. All employees who had not been converted to regular employees in the company were laid off, and all commissions of regular employees were cancelled.

There was a problem with the company's account, and nearly 70% of employees lost their jobs overnight. The sudden blow made many cross-border people say it was "unacceptable."

In fact, there are many sellers who have similar experiences. Product development and operation employees have been laid off and resigned one after another, and the recruitment industry has also felt this deeply. At the same time, some sellers in the industry said that recruiting people has been much easier than before and there are more choices.

In fact, many sellers are no longer surprised by such behaviors as false orders and reviews, and believe that false orders are an indispensable step . Instead of waiting to die of poverty, it is better to take the risk and take the initiative, firmly believing that "fortune and honor are sought in danger."

Today, the cross-border industry has been slaughtered, and the number of big sellers banned in the industry is too numerous to count. It is not difficult to find that Amazon has already taken action against all sellers who violate the rules. No one knows which seller will be targeted next time. But what is certain is that sellers who violate the rules will inevitably become the target of Amazon's cleanup. Long-term business still requires compliance operations, and the red line of violations cannot be crossed.

This wave of cleanup by Amazon is still ongoing. Amazon is constantly increasing its detection of fake reviews and buying and selling related accounts. In addition to panic, it is more important for small and medium-sized sellers to abide by the platform rules to prevent Amazon from settling accounts later.

Amazon

Fake orders

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