Shopee 11.11 promotion is coming: support discounts are increased to drive consumption to a new high

  November 1, 2024, China - As the Southeast Asian leading e-commerce platform Shopee's 11.11 promotion approaches, consumers from more than 10 sites in Southeast Asia and Latin America will also usher in an annual shopping carnival. Shopee's multiple sites have launched unprecedented discounts and multiple benefits, including Shopee Live live broadcast discounts, super value gift draws, free shipping services, etc., and combined with the new traffic outlet Shopee Video short video to bring consumers a more colorful shopping experience, adding more surprises and vitality to this annual promotion.

At the same time, for overseas sellers, 11.11 is the peak of the annual promotion and an important opportunity for business to explode. In just 2 hours after the opening of Shopee's 11.11 promotion in 2023, the order volume of tens of thousands of cross-border sellers quickly climbed to the level of a full day on weekdays, and the platform's transaction volume on 11.11 hit a new high of over US$1 billion. The latest YouGov survey shows that more than 50% of adult consumers in Southeast Asia prefer online shopping, which also indicates that this year's 11.11 consumption boom is imminent.

In order to help sellers fight a prepared battle, Shopee further optimized the marketing, logistics and other ecological links, and launched multiple incentive measures to help sellers sprint to the explosive sales season.

Increased support for content e-commerce to promote one-stop promotion of seeding and weeding

As consumer shopping habits change, Shopee Live and Shopee Video are becoming new traffic outlets for big promotions. In order to help sellers accelerate the creation of new sales during the 11.11 period, Shopee has upgraded its content e-commerce incentives: cross-border sellers who broadcast Shopee Live or publish Shopee Video during the big promotion can get exclusive coupons with a maximum discount of 50%. At the same time, those who sign up for the event will have the opportunity to obtain incentive resources such as advertising funds, traffic, and exclusive coupons.

In addition, to further promote conversion, Shopee has also launched a "live broadcast advertising incentive" rebate, as well as a "live broadcast discount resource package" that includes professional services from officially certified MCN partner agencies, to provide sellers with an efficient solution for content localization. In terms of short videos, the "hot-selling products" short video order incentive was launched - just post a trailer short video for the store's hot products during the event to get advertising gold rewards.

Of course, if you want to detonate traffic in Southeast Asia where Internet celebrity culture is prevalent, it is also particularly important to make good use of influencers to drive volume. Currently, Shopee Affiliate Marketing (AMS) has cooperated with more than 12 million affiliate networks and KOLs, and launched AMS x Shopee short video promotion incentives. Sellers who meet the conditions have the opportunity to receive high platform subsidies.

Lower the threshold for official warehouses, and enjoy benefits for new products entering the warehouse

The report shows that long delivery time is an important factor that causes Southeast Asian consumers to hesitate to place orders, which shows that logistics fulfillment has become a key driver of business growth for sellers. In response, Shopee made early arrangements, lowered the threshold for official warehouses, and expanded the scope and intensity of incentives for localized fulfillment services, especially for products that join the official warehouse for the first time, encouraging sellers to bring high-potential products into the warehouse to improve competitiveness with more efficient delivery time.

As more and more brands and sellers go overseas to seek new breakthroughs, Shopee has gradually become a strategic location to seize the high-growth markets in Southeast Asia and Latin America. Facing the 11.11 promotion, a year-end traffic feast, Shopee has set up a broad stage, and another round of hot orders is about to take place.

Shopee Platform