Foreign media Newsfeed reported that after British Prime Minister Boris Johnson announced the "roadmap" for unblocking at a press conference, sales of a garden patio heater on Amazon soared nearly 233 times and are now sold out.
On February 22, the British Prime Minister announced a "roadmap" for lifting the COVID-19 blockade, which is divided into four steps and will be gradually lifted over the next four months. If progress is made, British people will be allowed to gather outdoors from March 29 as long as they abide by the six-household or two-household regulations.
According to the roadmap for de-blocking, starting from May 17, indoor entertainment venues such as bars, restaurants, cinemas, children's playgrounds, and hotels can open for business without violating the "social restriction rule of 6", and all legal restrictions on social blockades will be lifted after June 21.
And new survey data suggests homeowners are preparing for rule changes this spring, with many preparing for social events that comply with coronavirus regulations, which has also led to a surge in sales of patio heaters.
Less than 24 hours after Boris announced the roadmap for unblocking , sales of an Olsen & Smith 2KW outdoor freestanding quartz electric garden patio heater priced at £99.99 on Amazon soared by 23,298%, an increase of nearly 233 times. Before this, the sales ranking of this product was still outside the top 50,000, and now its highest sales ranking has reached 227th.
The data shows that this is not the only top-ranked patio heater on Amazon, with sales of the Oypla Electrical 2KW Quartz Freestanding Outdoor Electric Garden Patio Heater, priced at £72.99, also increasing by 820% and receiving a high rating of 4.5 out of 5.
In the cheerful atmosphere of the imminent unblocking, everyone wants to stay outdoors for a longer time, so outdoor heating heaters have become popular items during this period. The electric patio heater ranked first on the best-selling list has three variable heating settings (650W, 1350W, 2000W), adjustable height, free movement, easy operation, fast heating and energy saving, as well as excellent cost performance have become important reference indicators for consumers when choosing this product. The latitude of the United Kingdom has reached the Arctic Circle. Although the passing North Atlantic warm current increases the temperature and humidity, making the British climate relatively warm and comfortable, the damp and cold air in winter can also cause the British to catch a cold several times in one winter. Under such weather conditions, the British people's need to keep warm should not be underestimated. In addition to being cold and humid, the UK is also a rainy and foggy country with frequent rainstorms. This makes the British more fond of discussing the weather, and they also devote some energy and money to investing in the construction of eavesless pavilions for emergencies. This has led to a 440% increase in searches on Amazon , and the matching seats and terrace furniture are also in hot sales.
It now seems that the good news of the UK's lifting of the lockdown has given many outdoor products the opportunity to sell well. There will be a sales peak in the next two to three months. As the weather warms up, more outdoor products will be added to the best-selling list. Sellers must also do a good job of market research, pay attention to market information, and seize the opportunity to grab orders first. E-commerce platform Amazon Europe Cross-border e-commerce market |
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