Twitter launches new shopping feature Twitter Shops

Social e-commerce continues to be hot, and major social platforms such as Twitter, Tik Tok, and Facebook have begun to add shopping functions and hold various live broadcast activities. Twitter launched the Shop Module shopping function last year, and this time it further launched a new test function Twitter Shops on this basis.

Twitter Shops is free for sellers to try and will allow sellers to pick a collection of up to 50 products to show to shoppers . Once the feature is enabled , sellers will display a " View Shop " button above their tweets . When consumers click the button, they will be able to open the seller 's store where they can scroll through the products.

When consumers are ready to buy, clicking a link takes them to an in-app browser where they can learn more about the product and make payment on the merchant’s website .

Whereas the previous Shop Module feature only allowed sellers to showcase up to five products directly on their profiles, Twitter Shops gives sellers a larger, fully immersive space to highlight a longer product catalog.

Twitter Shops is currently only available in the United States. American users using the English version of Twitter on iPhone will be able to view this feature. According to Twitter, some sellers have already started using this feature.

Twitter said that as the test progresses, it will continue to improve the user experience, such as making stores easier to find; adding new ways for merchants to tell their brand stories through stores; and expanding the number of products that merchants can display .

According to foreign media reports, Twitter had made a similar attempt as early as 2015 , but it was not successful at that time. With the popularity of social e-commerce in recent years, Twitter has continued to increase its layout in this field. Last November, Twitter and Walmart conducted a live shopping, and according to Twitter , the number of views exceeded 2 million.

The development speed of social e-commerce is much faster than that of traditional e-commerce, especially Generation Z and Millennials are its driving factors. More and more platforms and sellers are also paying more and more attention to this track.

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Social e-commerce