Awesome! With over 120 million monthly visits, Tokopedia is once again the leader

As the largest and most popular e-commerce platform in Indonesia, Tokopedia has made steady progress and once again created impressive data!

Tokopedia surpasses its rivals to lead the Indonesian market

SimilarWeb data during January 2021 showed that Tokopedia, the Indonesian e-commerce platform, topped the list with a traffic share of 32.04% and 129.1 million monthly visits .

62.7% of the visitors were accessed through mobile devices , while 37.3% were accessed through desktop computers. The average access time was 6 minutes and 37 seconds.

Tokopedia platform has overtaken the two giants Shopee and Lazada and become the first choice for many consumers in the region.

The epidemic has become a driving force for the development of the market industry. According to data from Bank Indonesia, electronic trade transactions in Indonesia almost doubled during the epidemic. In August 2019, the number of transactions reached 80 million, while in August 2020, the number of transactions had jumped to 140 million .

Minister of Small and Medium Enterprises Cooperation Teten Masduki said that small and medium-sized enterprises have quickly transformed and upgraded during the epidemic, selling their products through online platforms, and creating more products suitable for new markets. However, only 13% of small and medium-sized enterprises are connected to the digital market , which means that the potential and exploitable value of the digital market are still huge.

Tokopedi platform sales surge during Ramadan

Indonesia has a large Muslim population. During Ramadan every year, Indonesian consumers' shopping expenditures increase significantly, and platform traffic will increase significantly.

Indonesian male consumers spend more time browsing products than female consumers. Most consumers access the website through mobile devices , and the peak visiting hours are often around 5 a.m. and 5-8 p.m.

During Ramadan last year, food and beverage, home furnishing, electronics and other categories were extremely popular among consumers, and sales of products such as dates, meat, fruits, plants, flower pots, headphones, speakers, etc. soared. It is worth mentioning that gift baskets are one of the most sought-after items during Ramadan activities.

In addition, sellers should also note that if they want to obtain more traffic and orders during Ramadan, they might as well give priority to products with high cost performance and low prices , which will be more likely to win the favor of Indonesian consumers.

Tokopedia frequently launches promotional activities to attract more and more new users. In the future, it will become the preferred platform for more sellers.

Tokopedia

Southeast Asia

Muslim