Transforming into cross-border e-commerce, the newbie counterattacks and becomes a multi-million-level seller on Shopee!

In recent years, the cross-border e-commerce industry has entered a stage of rapid development.

According to statistics from China Customs, in 2023, China's cross-border e-commerce imports and exports reached 2.37 trillion yuan, a year-on-year increase of 15.3%, which is far higher than the overall growth rate of the e-commerce industry.

The rapid development of the cross-border e-commerce industry has also brought new opportunities to Chinese companies and sellers going overseas. In this wave, many sellers have keenly grasped the pulse of the market and quickly entered the market. Among them, those sellers who can accurately choose the e-commerce platform suitable for their own development and master the secret of explosive sales, such as Mark, a multi-million-level seller on the Shopee platform, have firmly occupied a place in the overseas market.

Sellers decide to transform! Achieve rapid breakthrough on Shopee

After graduating from university in 2015, Mark has been engaged in foreign trade work related to his major. At that time, he was running power bank products in Shenzhen, mainly engaged in traditional B2B business.

After working for a few years, Mark was faced with a dilemma when it came to career choices. A friend encouraged Mark to engage in cross-border e-commerce based on his own successful experience in Shopee. He started his business at the end of 2017 and achieved very good results.

Influenced by his friends, Mark officially joined the Shopee platform and started cross-border e-commerce in 2018. At that time, he did not expect that he would grow into a seller with tens of millions of sales in just a few years.

Looking back on the development of the store, Mark is very glad for his original decision. Mark said frankly, "After the goal is clear, the next thing to do is to stick to it." From the confused stage of a novice to step-by-step exploration, the order volume of Mark's store has achieved a breakthrough growth. The three sites currently operate about 1,300 orders per day. During some special holiday promotions, the order volume will increase by two to three times. "Especially the 9.9 promotion and 11.11 promotion in the second half of the year are a great opportunity to increase the number of orders." Mark concluded that based on past experience, the sales volume of Mark's store during the peak season promotion can reach more than 5 times the usual.

Play “earning” on Shopee, sellers grasp the way to rapid growth in performance!

Seeing Mark’s success, many people would ask, how can a novice seller achieve fast orders on Shopee?

Mark shared his experience. Since he entered the cross-border e-commerce field in 2018, although the company was small at the beginning, mainly engaged in grocery products and continuously expanded its inventory, he always maintained a keen insight into the market. In the early days, Mark focused on market demand and had a wide range of products.

However, as the business developed, Mark realized that he had to flexibly respond to market changes, continuously optimize operational strategies and strictly control costs. To this end, he began to carefully select product categories with growth potential and personalized characteristics according to market demand, and provide clear guidance for store and product positioning based on the characteristics of different categories to achieve precise positioning and differentiated competition.

At the same time, Mark did not stop there. He actively expanded more product categories and cooperated with multiple brands to explore broader market opportunities. In terms of cost control, he cleverly used sea transportation and other methods to reduce costs, and attached great importance to the performance image, striving to meet the diverse needs of customers.

Mark knows that no matter how outstanding and advantageous a product is, it will not achieve the desired effect if it cannot be effectively displayed to potential customers. Therefore, he emphasizes the importance of advertising, which is the key to attracting more traffic and increasing sales. Mark shared: "When placing advertisements, novice sellers must consider several key points. First, the quality and price of the product must be clear. Next, you have to find keywords that are suitable for the product, and use competitive product analysis tools to assist in advertising. In addition, it should be noted that the title is also key, and a good title can bring more clicks. In the early stages of the launch, the design of the advertisement must be effective, and it is best to create a rhythmic advertisement. You can try different keywords and brand promotions to better understand the market response and increase brand awareness."

How to obtain traffic is also an important issue that sellers need to solve when opening a store.

Mark believes that low-quality products have caused a lot of trouble for consumers in the past. Therefore, sellers should control product quality from the source and emphasize the reasonable allocation of cost-effectiveness and advertising budget in the product planning stage. Only high-quality products can improve link quality and conversion rate, and the negative impact of bad reviews on conversion rate cannot be ignored. Maintaining a good reputation of the store is the key to attracting more consumers and obtaining continuous traffic.

By grasping the key points in the early stage of store operation, Shopee helps sellers achieve soaring performance!

“Many new sellers worry about where to start when they first join Shopee.” Mark added with a smile, “There is no need to worry about this. In the early stages of joining the platform, the operation managers of the Shopee platform are very friendly to sellers, and will encourage sellers to actively participate in activities and provide support. The operation managers of the Shopee platform will help sellers familiarize themselves with the platform policies and rules, and provide advice on store opening, operation, and order placement, so as to help the stores achieve steady growth. The platform operation managers are online almost 24 hours a day and can provide help to sellers at any time.”

Thanks to this thoughtful service, Mark made significant progress at the beginning of his entry into the platform, and the team cohesion was strengthened.

In addition to the support of the Shopee platform, Mark believes that several key points must be grasped in the early stages of e-commerce business operations.

The first thing is to make full use of one's own experience and advantages. For example, in areas like Shenzhen, sellers should actively seek partners or service providers with rich experience and market insight.

At the same time, it is necessary to learn from past experience to reduce decision-making costs and errors in market research, product selection and design. Mark recommends that sellers work with experienced and well-structured partners in the initial stage to ensure efficient communication and support.

In addition, Mark also pointed out that cost control should not be ignored. Whether it is an individual entrepreneur or a large enterprise, it is necessary to strictly control management costs and avoid unnecessary procurement expenses in daily operations. Mark particularly emphasized Buffett's investment principles: "First, don't lose money; second, don't lose money; third, remember the first two principles." This concept was cleverly applied by Mark to the daily operation of the store . He always avoids making decisions that may lead to strategic losses.

In terms of team management, Mark believes that keeping it lightweight is the key in the start-up phase. He suggested: "We should focus on the product itself. Before the business matures, we should not blindly pursue advanced supply chain technology in Europe and the United States or over-expand the team to avoid wasting resources. Instead, the company should focus on discovering products with potential and maintain a cautious and optimistic attitude." In the early stages of the project, Mark believes that one person can lead the work and consider team expansion after the business gradually stabilizes. This lightweight operation model not only helps improve work efficiency, but also ensures the flexibility of the project, so as to better cope with various emergencies.

Looking ahead, Mark believes that Southeast Asia is still a blue ocean, and the development potential of the region's e-commerce market is still very large. As the leading e-commerce platform in Southeast Asia, Shopee is a very good choice for novice sellers.

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