A hit product has emerged in the niche market, and Zhongshan is selling like hot cakes and is expected to be listed!

At present, the number of cars per capita continues to rise, with an average of one car for every six people in the world. As people's consumption concepts change, cars are no longer simply used for transportation, but are gradually becoming mobile "living spaces". Refrigerators , color TVs , large sofas and other good things that only appear at home are being moved into cars.

In particular, car refrigerators designed for summer car use have been widely sought after by consumers in recent years. Relevant players have risen rapidly and launched an impact on the capital market.

Zhongshan's hot selling products are on the market! Many products are hot selling on Amazon

Recently, Yingdel Industrial (Guangdong) Co., Ltd. (hereinafter referred to as Yingdel ) registered for tutoring with the Guangdong Securities Regulatory Bureau, with GF Securities Co., Ltd. and Guosen Securities Co., Ltd. as the tutoring institutions.

Founded in June 2005, Indel focuses on the research and development and production of car refrigerators . Headquartered in Zhongshan, Guangdong, it has set up branches in Shanghai, Foshan, Hong Kong, the United Kingdom, the United States and other countries or regions to expand its global business.

Indel currently has three business segments: pre-installation customization, retail brand, and OEM/ODM. It is a global partner of more than 40 OEMs including Mercedes-Benz, Jaguar Land Rover, SAIC-GM, BYD, Ideal , NIO , Xpeng, HiPhi, Sinotruk, Jiefang, etc. , and has successively provided nearly 10 million car refrigerators for well-known brands such as IndelB and KINGS .

In terms of retail brands , Indel owns brands such as Indel and ICECO. Its products are sold well in China, the United States, Japan and other countries. It provides car refrigerators and outdoor appliances for outdoor and off-road enthusiasts around the world . In 2023, it was ranked No. 1 in the Gaide ranking of car refrigerators .

It is worth noting that ICECO has already entered e-commerce platforms such as Amazon and Walmart. On the Amazon platform, many car refrigerators have been selected as Amazon's Choice and successfully listed as Amazon Best Sellers. A careful observation shows that ICECO 's product prices are not low, but they are still popular among consumers. Whether it is a product priced at nearly US$500 or a product priced at more than US$700, they are all hot sellers in the online market.

There is not much public information about Indel's revenue at present . According to news in 2022 , Indel's revenue has achieved an annual growth rate of 40% in the past two years. According to a report by a media peer in 2024, Indel's annual cumulative sales exceeded 1 million units, making it the leading company with the largest market share in new energy vehicle OEMs (automobile or complete machine manufacturers) . It is striving to achieve revenue of more than 3 billion yuan in 2025 and a production scale of 3 million to 4 million units.

Emphasis on R&D investment supports Indel's continuous success. It is understood that the company continues to invest 5% of its sales as R&D expenses each year, and currently has 320 authorized patents in reserve (as of November 14, 2024) .

Thanks to its prominent position in the field of car refrigerators, Indel has become the leading drafter of the Chinese automotive industry standard - the national industry standard "Car Refrigerator" .

Car refrigerators are selling like hot cakes!

Data shows that by 2023, the number of companies specializing in the production of car refrigerators in China has exceeded 510. These companies are mainly concentrated in the southeast coastal areas, especially Guangdong, Jiangsu and Zhejiang provinces.

Guangdong has a complete industrial chain and a large number of car refrigerator companies, accounting for nearly one-third of the total number of companies in the country , and the development trend is very rapid. Indel , which is striving for a listing , was born here.

In fact, there are many well-known overseas brands in the field of car refrigerators, such as Euhomy, DOMETIC, MOBICOOL, BODEGA Cooler, ALPICOOL, AOBOSI, PNDA, Dapan Electric, Henan Xinfei Refrigeration Appliance Co., Ltd., etc.

Founded in 2000, Punengda is the leading compilation unit of the "Car Refrigerator Group Standard". Its products are widely used in many fields such as automobiles, yachts, RVs, trucks and commercial vehicles. It is one of the world's important car refrigerator manufacturers. Public data shows that Punengda occupies an important position in the domestic car refrigerator market, and its brand comprehensive index ranks second in the industry rankings .

Foshan Alpicool Holding Group Co., Ltd. (brand: Alpicool ) was established in 2013 and has independently developed more than 200 portable car refrigerators, covering all refrigerator usage scenarios. Alpicool has sold more than 4 million car refrigerators and has firmly established a leading position in the global compressor car refrigerator segment.

Now Alpicool's B2B and B2C businesses are booming . A search on the Amazon platform found that Alpicool is a popular brand of car refrigerator products. Many of its products are listed as Amazon Best Sellers, with more than a thousand reviews, and most consumers give good reviews.

With its strong strength, the company was awarded the "Top 500 Manufacturing Enterprises in Guangdong Province in 2024" and became the only company on the list in the car refrigerator industry . While full of honors, Alpicool is constantly attracting capital to invest. In January 2024 , Aikai Electric successfully completed a round B financing of over 100 million yuan, led by Jiayu Capital and followed by a number of well-known investment institutions.

"Mini" refrigerators are popular online! Hot sales on major e-commerce platforms

Excellent players continue to emerge in the field of car refrigerators . With the increase in car ownership and the promotion of consumption upgrades, the car refrigerator market is expected to continue to grow.

Data shows that the portable car refrigerator market is expected to reach US$4.02 billion in 2032, with a compound annual growth rate of 6.24% from 2023 to 2032. North America and Europe together account for more than 60% of the global market share . At the same time, demand in China, India , Japan and other countries is also growing rapidly .

Whether it is the continued popularity of outdoor travel or the continuous development of the automotive industry, they are continuously driving the growth of the car refrigerator market.

Data shows that by the end of 2023, the global car ownership will be about 1.47 billion. According to OICA's forecast, by 2025, the global car ownership will reach 1.65 billion. The average age of cars in the European market is 11.5 years, and Germany, the United Kingdom, France, Italy and Spain all have a large market share. In addition, outdoor activities such as camping, road trips and picnics have become popular in recent years. With the increase in consumer demand for high-quality and multi-functional camping equipment, car refrigerators , a non-traditional camping equipment , have been widely welcomed and have almost become one of the indispensable items.

Due to the obvious trend of onlineization of car refrigerators, sales on platforms such as Amazon and eBay are considerable. Judging from the trend of the eBay platform, mini refrigerators have maintained a good growth momentum, with GMV growth exceeding 30% for two consecutive years in 2020 and 2021.

Car refrigerators can satisfy consumers' love for cold drinks. In the summer every year, the search volume and sales of words such as "electrical cooler" begin to rise. However, in other seasons, the sales of car refrigerators are still not low, especially in December.

The overseas online market share of Chinese-made car refrigerators continues to rise, with representative players in both the low-end and high-end markets.

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