As we all know, low price is always the only way to go in Temu. As long as your price is low enough, you can stand out from many competitors in the same category.
Of course, if someone sells at a lower price than you, you may face a situation where your sales drop sharply or even your product is stopped from being sold on the platform at any time.
In this situation, every seller is in a state of panic and needs to pay close attention to every move of their competitors, for fear that any action of their competitors will "kill" them.
However, even in such a fiercely competitive situation, the platform seems to want to add fuel to the fire and encourage sellers to work harder to continue to make money.
Some time ago, a Temu seller reported that the platform has launched a new feature and now allows them to see the inventory status of competitors.
Some sellers analyzed that with this function, sellers can directly copy the work of their peers by analyzing their inventory and sales. For example, if a competitor's product has low sales but a large amount of inventory, this means that the upward trend of this product is very good, and the subsequent sales are likely to surge.
In this case, you can just "copy" him and that's it, and you may catch up with the next hit. Similarly, if a competitor's product has high sales but very little inventory, it may mean that this was once a hit, but now it is out of fashion , and the competitor has no hope for it and basically no longer restocks it. Sellers of this kind of products cannot blindly follow the trend, otherwise they may end up with a slow-selling product and end up leaving the market with a loss.
Although the analysis is well-reasoned, most people still show disdain for this feature.
"What's the point? Your opponent makes 3 yuan, and you make 1.5 yuan after you finish the job. In the end, the platform is the one that is happy."
"These methods are all fake. The most important thing in Temu is whether your product can be priced lower than others. Everything else is fake."
"What's the fun in promoting internal circulation? Can't you just sell your own products?"
For sellers, being copied and being outmaneuvered by competitors is definitely not a pleasant experience. In the past two days, it was revealed that a Temu seller secretly replaced key parts of a product in order to reduce costs. As a result, an accident occurred in the product and a foreigner was injured. In the end, the seller was fined 147,000 yuan by the platform, and his life was back to the days before liberation.
In order to get rid of this dilemma of low-price internal circulation, the platform will definitely need to give more support to sellers in the future, otherwise this kind of thing of stealing parts to save costs will definitely happen again in the future. Temu Seller Follow the sale |
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