[Exclusive content] Increase clicks and promote conversions! With tools in hand, operations are worry-free

TikTok Shop has a gratifying growth rate in Southeast Asia e-commerce and has now opened up to five countries. At present, TikTok's overall monthly active users have reached 325 million. More and more merchants have achieved rapid business growth through strong product selection and operation and marketing capabilities under the two business models of "content field + shelf field". However, many new merchants still face various operational problems after entering the market: information asymmetry, product listing delays, sales obstacles...

How to operate efficiently has become a top priority for novice cross-border merchants.

In fact, if you want to do business on e-commerce platforms, you only need to do three things: choose the "good" style, make the "right" product, and be good at "analysis". If you can handle these three dimensions, you can ensure that merchants have a clear understanding of operations and a clear direction, as well as controllable input-output calculations.

If you want to do your work well, you must first sharpen your tools. Make good use of TikTok Shop merchant backend smart tools to quickly grasp the trend of hot products in various industries, optimize products and services, and then quickly increase sales to help merchants refine data management and firmly grasp the golden period of orders!

Understanding industry trends: Choice is more important than hard work

Choose the "good" model

People will not buy themselves antipyretics when they don't have a fever, and no one will buy a product when they don't need it. For e-commerce platforms, product selection accounts for 70%. Whoever grasps the industry product trends and understands user needs first will have the opportunity to get orders first.

1. Official Category Selection Guide

Path: Merchant University -Product Selection Guide

The screenshots are all based on the backend of a Malaysian store.

The product selection guide helps you understand the best-selling items in each category, helps merchants understand shopping preferences in specific categories, defines a precise range for merchants to select products, and quickly finds popular products that users love.

2. Commodity Opportunity Center

Path: Merchant Backstage -Products-Product Opportunities

In the Product Opportunity Center, merchants can find products with high user browsing volume through popular keywords and popular products. Even if such products do not become hot-selling products in this round, they are very likely to become the next hot-selling products. Merchants can predict the next round of hot-selling products in advance.

3. Keyword list

Path: Merchant Backstage - Data Compass - Product Card - Keyword List

Narrow the keyword search scope to the categories you operate, and analyze the market's acceptance of subdivided categories through the popularity of popular keywords. Understand whether the exposure and conversion rate of keywords are proportional, so that you can efficiently and accurately target consumers when setting product titles. At the same time, pay close attention to products related to high-potential keywords to provide more references for subsequent product selection.

4. Product rankings

Path: Merchant Backstage - Data Compass - Products - Product List

Open the data compass and click on the product tab in the product list to see the corresponding category product list. Understand the market user needs through the "evergreen" products in the ranking list .

5. Keyword Insights  

It is an effective method to understand market trends through hashtags. Attaching popular tags to products as keywords can often make some products popular. While increasing the relevance of the topic tags to the products, it ensures that the products meet the needs of users and market concepts, become the mainstream, and lay a solid foundation for subsequent conversions and orders.

Precisely control operations: Do a good job in product search and recommendation

Make the right product

Most of the first orders for new stores come from the shelf field. In the novice operation stage, it is particularly important to ensure that the products can be searched and recommended!

Making the “right” product is mainly divided into four stages, each stage has its focus and room for optimization.

Available for sale -> Searchable -> Clicked -> Ordered

"Products Available for Sale" Stage

Merchants can refer to the product selection path of "Choose the Good Style".

"Products can be searched" stage

When creating an excellent product title, the amount of information is crucial.

Complete product title [Basic] = "core keywords + attribute keywords" + promotion keywords + efficacy keywords + crowd keywords + brand keywords

Product title optimization tool

Select a sub-word with high search popularity or high transaction popularity and add it to the product title.

Path: Merchant Backstage - Data Compass - Product Card - Product Title Optimization Tool

Keyword list

Select your own operating category and add keywords based on popular keywords, soaring keywords and high-potential keywords. Path: Merchant Backstage - Data Compass - Product Card - Keyword List

"Product clicked" stage

Main picture optimization

The main image must be of high quality. A high-click header image contains three elements: selling point, promotion, and scene .

Simple, clear and easy to understand, highlighting the product attributes and features, affordable prices, and showing the product's usage and scenarios.

Price diagnosis

If the product price is not competitive, users will not click on it. At this time, the merchant needs to evaluate the price and adjust it to a reasonable and competitive level.

Price judgment

Find the "Uncompetitive Prices" section to see if there are any products that need to be optimized

Path: Merchant Backstage -Product-Price Diagnosis

Product rankings

Understand the approximate prices of similar products in the market by looking at the corresponding category product list

Path: Merchant Backstage -Products-Product List

"User order" stage

The product details page provides users with comprehensive product information and optimizes text and images based on the descriptions in the product optimization tool to increase the product click-through rate.

Product optimization tools

Optimize product descriptions based on system recommendations

Path: Merchant Backstage -Products-Product Optimization Tools

Good analysis and detailed operation: different responses at different stages

Good at "analysis"

When the merchant reviews the business status, check the store through the merchant backend - data compass - product card - performance

Related data can be analyzed through "Export Data".

There are four common types of operations:

The data compass includes multiple core data such as the number of exposed users, the number of paying users, the conversion rate from exposure to transaction, as well as the year-on-year data of peer merchants and the previous cycle. Sales conversion is now vividly and clearly visualized. Make good use of data analysis tools to determine your own operation type and quickly adjust the corresponding operation methods!

TikTok

shop

Southeast Asia