Market strategy for hot-selling toys on Double Saints’ Day in Southeast Asia!

"Double All Saints' Day" is approaching, and sellers are also "gearing up", looking forward to setting off a wave of hot sales during the festival. Today we will talk about the toy categories that may become popular during the festival this year.

Halloween is coming soon. Nowadays, not only people in Europe and the United States celebrate this traditional Western festival, but there is a trend of celebrating Western festivals in many parts of the world, including Southeast Asia.

On Halloween, people usually buy all kinds of festive decorations and pendants. Children also dress up in horror costumes, heroes, princesses, or funny masks, and go to the streets with their friends to ask for candy.

However, most countries in Southeast Asia are still in the epidemic period, so people are more likely to celebrate the festival at home. Traditional Halloween decorations and classic pumpkin lanterns, wizard hats and other essential Halloween props and costumes are still hot-selling products.

The Thanksgiving and Christmas that follow are the peak shopping seasons of the year. In addition to buying holiday decorations, food, clothing and household items with Christmas elements, toys during this period will also be on the best-selling list.

It is understood that the toy sales market is developing rapidly in Asia, and Southeast Asia is also an important sales market. Nowadays, many parents born in the 1980s and 1990s pay more attention to the intellectual development of their children and the cultivation of their children's hands-on ability. Early childhood enlightenment toys, educational toys, decompression toys and building block toys are all popular among Southeast Asian consumers. Remote control toys such as remote control cars and remote control airplanes are also the choice of many consumers.

Sellers can learn about Southeast Asian consumers’ holiday consumption preferences in advance, make early store marketing plans, and strive to start hot-selling mode before the holidays arrive.

However, the editor needs to remind all sellers that although the toy category has a broad market, you must pay attention to the safety of the products. After all, once there are safety hazards in children's products, it will bring a catastrophic blow to the company or store. Avoid unexpected losses during the holidays due to negligence in production or product selection!

Southeast Asia's hot-selling toy market strategy