Amazon is experiencing a sales frenzy. How will the terrified sellers respond?

Since the end of April this year, some well-known big seller accounts have been blocked one after another. This phenomenon has never happened before. Why is Amazon now targeting Chinese sellers? It is understood that the main reason for the account blocking this time is the serious phenomenon of gift card review manipulation and fake orders.

The leak of the fake review database in March attracted the official attention of Amazon. In this database loophole, the personal data of people who provided false reviews and Amazon sellers could be found . Until the end of April, Amazon platform blocked the first big seller account, and then another big seller was blocked in May. The blocking incident continued to ferment. Since then, various big seller accounts have been blocked many times, and even some small and medium-sized businesses have not escaped this disaster.

This Amazon account blocking incident has dealt a heavy blow to many sellers. A large number of big sellers have come to an end, and a large number of factories behind them have closed down, a large number of workers have been laid off and unemployed, and a group of people have lost their fortunes, all of which have been strongly affected by this Amazon bloodbath.

However, many people think that Amazon has done a good job this time! Many people choose Amazon because of its strict policies, which are fair to most sellers. This account suspension incident just happened to clean up the market that was messed up by various illegal behaviors such as fake orders and fake reviews.

However, some people think that the account suspension incident is not that simple. Some sellers have violated policies many times and have been warned by Amazon , but their online products are still available for sale. They think that Amazon did not strictly ban them in the past because it can make huge profits from big sellers every year. This year, Amazon started to ban accounts, which is probably due to the government policy.

If you want to avoid being blocked by Amazon, you must not test Amazon's bottom line. When you cross the policy red line and many media criticize Amazon, Amazon can only cut the root of the problem in order to protect itself.

Therefore, if you want to do business on Amazon for a long time, you must understand the importance of long-term development, make good products, operate in compliance with regulations, and operate in a refined manner. You must never engage in false orders or manipulate reviews with gift cards.

Amazon has been prohibiting fake orders, but many sellers ignore this policy and continue to do what they want. The phenomenon of fake orders is becoming more and more serious, which has led Amazon to pay more and more attention to this matter. Therefore, if you want to operate on the Amazon platform for a long time, you must abide by the platform rules, cater to the market development law of fair competition, and operate in compliance and refinement.

Big Sell

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Amazon