The popularity soared by 2066%, and the wildfires in the United States made these products "hot"!

Just as 2025 began, Amazon sellers suffered a heavy blow.

The fire that started in Los Angeles, the United States on January 7, not only "stunned" many Americans, but also "chilled" the hearts of many sellers.

At present, the wildfire has caused more than 90,000 people to be evacuated. According to the data from the California Department of Forestry and Fire Protection, the total burned area of ​​California wildfires is about 164.3 square kilometers, which shows the situation of the fire.

Affected by this, not only did the number of orders for Amazon sellers plummet, but many orders were canceled by American consumers. Amazon's LBGB-LAX9 warehouse also suspended receiving goods due to the fire, and FBA warehouses such as SWF2, RFD2, SMF3, FTW1, FAT2, MIT2, GEU3, IUSP, TEB9, and MQJ1 no longer approved contracts due to the fire. The rejection rate of other warehouses such as MCO2, SNA4, and XLX1 was as high as 90%.

This fire, which has not yet been extinguished, has not only displaced tens of thousands of Los Angeles residents, but has also caused heavy losses to many cross-border sellers.

However, crises also hide business opportunities.

Data from Google Trends shows that the popularity of multiple wildfire-related keywords has skyrocketed. For example, the keyword "greater los angeles wildfires" (the Greater Los Angeles area refers to a large joint statistical area across five counties in southern California) has skyrocketed by 23,248% between January 8 and January 15.

In California , the popularity of many wildfire-related keywords remained high. Among them, the popularity of " fire preparedness kit " increased by 2066% between January 1 and January 8 .

(Image source: Google Trends)

On Amazon, sales of products under the keyword "fire preparedness kit" have also increased, with many products having sales of 1k+, 5k+, or even 20,000+ or ​​30,000+ in the past month.

Fire blanket : The first to bear the brunt is a two-pack fire blanket with sales of more than 30,000 pieces, priced at about $40. This fire blanket ranks first in the category's BestSeller list. It is made of fiberglass and has a product rating of 4.8 points. In addition to the soaring sales of the two-pack, the sales of the four-pack of this product (priced at about $60) have also exceeded 20,000 pieces in the past month , and the sales of the 12-pack (priced at about $156) have exceeded 1k pieces in the same period.

According to this data, the sales volume of this fire blanket alone exceeded 50,000 units in the past month, with sales exceeding US$2.55 million, or approximately RMB 18.7 million .

Another fire blanket also sold over 20,000 units in the past month.

( Photo source: Amazon )

Aluminum foil emergency blanket: One of the aluminum foil emergency blankets has sold more than 10,000 units in the past month . A pack of 4 is priced at $7.5. It is windproof and waterproof, can block rain, snow and moisture, and can retain more than 90% of the human body temperature to prevent hypothermia and shock. It is suitable for emergency kits, shelters, sleeping bag liners and other scenarios.

LED portable light : This LED light is handheld and suitable for outdoor camping, hiking and other scenes. The sales volume in the past month is over 7k , and the price is about $23. This LED light is made of military-grade waterproof plastic, durable, portable and lightweight, with a folding handle for easy hanging and carrying, and can be folded and stored when not in use; pull up the handle to turn on or control the brightness without a switch.

Another portable LED lamp also has sales of over 8k . This LED not only has a foldable design, but also has a USB output port, which can be used as a mobile power source when necessary. The price is similar to the previous LED lamp.

Survival kit: In addition to the fire blanket, a survival kit with the "Amazon's Choice" logo has also sold more than 4k units in the past month . This survival kit costs about $50 and contains 250 pieces of survival equipment, including a portable carrying bag, a folding axe, a flashlight, a 7-in-1 spoon, a whistle, an emergency tent, an emergency blanket, a survival bracelet, etc.

Another survival bag also performed well, with sales of more than 900 in the past month . Although the sales volume is slightly lower than the previous survival bag and the price is more than $20 more expensive than the previous one, it contains two survival blankets, two hygiene kits, 2,400-calorie food bars, a board of water purification tablets, two dust masks, a 33-piece first aid kit and other supplies. A consumer who recently purchased this product said in a comment, "The backpack and its contents are well packaged and complete, and I hope we will never need to use it."

Personal portable water purification straw : This product costs about $12. Although the sales volume in the past month is only over 1k , it also caught the editor's attention. Not because it also has the "Amazon's Choice" logo, but because there is a user comment under the review of this product saying, "I have started making emergency kits, and there are a lot of news these days."

First aid kit : One of the first aid kits has sold more than 5k units in the past month and is priced at less than $20. It includes instant ice packs, burn dressings, iodine swabs, bandages, scissors, etc. From the instant ice packs, burn dressings and other supplies, it can be seen that this first aid kit is quite suitable for treating burns.

Another model has monthly sales of over 1k and is priced at over $120 . This first aid kit can not only treat minor cuts, but also sprains, fractures, burns, insect bites, fever , hypothermia and severe wounds. It is worth mentioning that it also comes with an emergency tear wound closure , which can quickly and painlessly treat more severe cuts and lacerations .

The search volume for "fire preparedness checklist" and "emergency preparedness checklist" on Google Trends also soared by 1617% and 1334% respectively .

Some products under these two keywords also performed well in sales in the past month. One of them is a mini disaster survival guide , which costs nearly $13, but has a monthly sales volume of more than 1k ; another 10,000 mAh solar power bank has a sales volume of more than 1w in the past month and costs about $30.

On Temu, there are also reports that sellers of tents have been flooded with orders. The editor searched Temu with the keyword "Pop up tent" and found that many products showed the words "Almost sold out", and the same was true for "sleeping bag".

(Photo source: Temu)

It can be said that Americans have suffered from frequent extreme weather in recent years. Take the comments under the LED portable lamp above as an example. One buyer mentioned in the comment that the reason he bought the LED lamp was because the last hurricane caused a power outage at home.

In previous wildfire disasters, tents , masks, air purifiers and other products have also become popular. For example, during the California wildfires in September 2020, searches for travel tunnel tents soared 4,700%, and this year tents on Temu showed the same trend.

During last year's Canadian wildfires, the demand for N95 masks and air purifiers among affected Americans increased significantly. As a result, many sellers predicted that sales of air purifiers, masks and other products will explode again in the near future. In addition, with post-disaster reconstruction and ruins cleaning, sales of furniture, home furnishings and garbage bags will also increase.

For these trends, sellers can make arrangements in advance according to their own circumstances so as to seize opportunities in time.

US wildfires

Keywords

Fire Blanket