Amazon files lawsuit against multiple service providers for maliciously posting “good” and “bad” reviews

For sellers, posting a large number of positive reviews to improve listing rankings is no longer uncommon, but this has seriously affected the principle of fair competition on the platform, deceiving consumers and hitting other sellers who abide by the rules.

In February of this year, Amazon continued to intensify its efforts to crack down on fake review practices and filed lawsuits against six fake review service providers, hoping to protect consumers and other sellers on the platform by cracking down on the source of fake review practices.

In addition, Amazon is likely to follow the clues to identify sellers who have cooperated with these service providers and impose relevant penalties on them.

It is understood that these service providers basically make profits by selling fake reviews. Some sellers who want to quickly increase the weight of their links will contact them and gain a large number of reviews in a short period of time.

However, Amazon has deployed investigators and related detection technologies to screen out fake reviews, and the lawsuit filed against the review-brushing service provider further shows that those who engage in illegal operations will eventually be held accountable.

Four service providers are mentioned in the complaint. Amazon Feedback is a review-brushing website based in Estonia and operated by two people. They said they have 5,000 consumer accounts that can leave reviews, and each positive review costs $5.

AMZ Trusted Review is a review-brushing company based in the United States. It has more than 2,500 review-brushing accounts in the United States and more than 2,000 review-brushing accounts in the United Kingdom, Germany, Italy, and Canada.

It is understood that they regularly send emails to Amazon sellers to promote their services.

Blue Maple is also one of the service providers sued by Amazon. The price of the review-brushing service it provides ranges from $135 for three reviews to $900 for 20 reviews.

There is also a British review-brushing company called Woorke, which charges $99 to $110 per review and also subsidizes the purchase price of the product. The fees charged by this company are higher than those of other service providers because they claim to be able to provide reviews on all Amazon sites around the world and even give negative reviews to competitors.

“By taking legal action against these fraudsters, we are targeting the root of the problem and sending a clear message that we will hold bad actors, including fake review providers, accountable,” said David Montague, Amazon’s vice president of selling partner risk .

Throughout 2022, Amazon took legal action against more than 90 service providers that provided fake reviews. As Amazon gradually intensifies its crackdown, the entire industry will inevitably develop in a healthier direction in the future.

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