Shopee's total orders surged 132.8% in 2020 Judging from various data, Shopee 's total number of orders and GMV in the fourth quarter and the whole year of 2020 were the most impressive. In the fourth quarter of 2020, Shopee's total orders reached 1 billion , an increase of 134.6% compared with 400 million orders in the same period of 2019. Shopee’s fourth-quarter GMV was US$11.9 billion , up 112.5% from US$5.6 billion in the same period of 2019. After seeing the rapid growth in the fourth quarter, we can actually foresee how strong Shopee’s growth will be throughout 2020. Data shows that Shopee received a total of 2.8 billion orders in 2020 , a year-on-year increase of 132.8% compared to 1.2 billion orders in 2019. In 2020, Shopee's GMV reached US$35.4 billion , a year-on-year increase of 101.1% compared to US$17.6 billion in 2019. In addition, as the largest e-commerce platform in Indonesia, Shopee’s total orders in the fourth quarter of 2020 exceeded 430 million, with an average daily order of approximately 4.7 million, an increase of more than 128% over the same period in 2019. The 40-day Ramadan promotion is about to start In addition, there is official news that Southeast Asia’s largest Ramadan promotion is about to hit, and the entire promotion period will last for 40 days, so sellers have another chance to get a boost in orders. Ramadan is the most important festival for Muslims and its consumer market has huge potential. Now is the time for sellers to launch new products and compete with each other. During the promotion period, Southeast Asian consumers may have a higher demand for religious products, especially cushions and prayer mats with religious elements . There are also Muslim clothing, such as fashionable long-sleeved clothing and closed-toe shoes for men and women. In addition, electronic 3C and its accessories, beauty and skin care, toys and home entertainment products have also been popular in Southeast Asia. During the 2020 Ramadan sale, homewares , maternity and baby products, and Muslim fashion were the three hottest categories on Shopee Indonesia, and these hot sales trends are likely to continue this year. Moreover, with the continued impact of the epidemic, home products and office products may be another wave of business opportunities, such as Bluetooth headsets, home clothes, sportswear, and fitness equipment . Since 2021, various big promotions have been launched one after another. This 40-day promotion is another opportunity for Southeast Asian sellers. We also look forward to good news from you after the promotion ends. Financial Report Shopee Platform Cross-border e-commerce market |
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