Pet economy on the rise: 56% of Americans plan to buy Christmas gifts for their pets

As more and more people have furry friends at home, the pet economy is also on the rise. These pet owners regard their pets as family members and plan to prepare surprises for their pets this Christmas.

According to the American Pet Products Association ( APPA ) , about 56% of people plan to buy Christmas gifts for their pets this year.

According to APPA , Americans are particularly in need of pet companionship during the pandemic. In 2020 , Americans spent more than $100 billion on pet supplies for the first time , including medical care, food , services, and the cost of the animals themselves. This year, Americans are expected to spend at least $110 billion on pet supplies .

Pets have provided people with emotional support during the pandemic, and people want to pamper their pets even more . According to APPA data , during this year's holiday season, pet owners chose to buy snacks and toys for their furry children as holiday gifts , and the sales of snacks and toys have exceeded necessities such as cat food, dog food, and cat litter .

On TikTok, a product selection trendsetter, the topic of pet gifts has also become popular recently, with some videos having tens of millions of views. On TikTok, the most common Christmas gifts for pets are Christmas hats, Christmas clothes, and pet brand collars. Some clever pet owners also choose to knit a sweater for their pets or DIY a special brand.

When searching for the term Christmas gifts for Pets on Google Trends , it was found that the countries with the highest search popularity for this term in the past three months were the United Kingdom and the United States. In the United States, the popularity of pet Christmas gifts reached a peak several times in November.

The American Pet Products Association study also found that younger people and those with higher incomes are more likely to buy holiday gifts for their pets. Among Generation Z, about 63% of pet owners plan to buy gifts for their pets.

The pet economy isn’t just developing in the U.S.; pet care markets are also growing in Europe and Asia, according to GlobalData.

Pet Economy

US Market