The track has received repeated financing! Former Anker executives also joined the game to make money

As " self-driving ", " outdoor activities " and " camping " are becoming more and more popular leisure lifestyles for consumers , large-capacity, safe and portable energy storage products have taken advantage of this favorable trend to become new products in urgent need in the market. They are also defined by the outside world as " a niche trend with a market size of hundreds of billions of yuan " .

In this field, Huabao New Energy, the " first portable energy storage stock " , was successfully listed on the Shenzhen Stock Exchange's Growth Enterprise Market in September this year . Top capital represented by Hillhouse Capital and Sequoia Capital also heard the news and invested heavily to compete for the market.

Two rounds of financing of tens of millions in one year, the founder was once the senior R&D director of Anker

Recently, the consumer-grade energy storage brand Changya Technology has received tens of millions of yuan in Series A financing, jointly invested by Blue Micro Electronics, Lihe Science and Technology Venture Capital, Dami Venture Capital and Galaxy Holding Group . The financing will mainly be used for team building, technology research and development, overseas market expansion , etc.

Just in March of this year, Changya Technology received an angel round of financing of tens of millions of yuan jointly participated by Kaiying Capital, Wanwuwei Venture Capital and resource parties .

Founded in 2021 , Changya Technology focuses on portable mobile energy storage products . In just over a year, it has received tens of millions of dollars in financing. What advantages does it have that make it so favored by capital?

It is understood that like other companies that mainly focus on energy storage products, Changya Technology 's products are also mainly sold overseas, and its current market has expanded to Europe, the United States, Japan, South Korea and other places .

Different from previous mobile energy storage products, Changya Technology's products not only focus on the attribute advantages of hardware , but also focus on software systems, entering the field of machine economy with mobile energy storage equipment.

In addition, the company's founder's resume also gives investors a lot of confidence.

It is reported that Qiu Juntao, founder and CEO of Changya Technology, has served as senior R&D director of Meizu , Alibaba Cloud , and Anker Innovations . Shi Zhenyu , co-founder and COO, is good at promoting Chinese brands to overseas markets through online and offline channels and has served as overseas director of many companies . Li Dapeng , co-founder and CTO, has worked in R&D positions at Raytheon Technology Research Center, JD Group, Anker Innovations , etc. The rich industry experience of the founders also added a lot of points to the successful financing.

In recent years, with the increase in outdoor activities , consumers' demand for off-grid electricity and household emergency preparedness has increased accordingly . Overseas, as the energy crisis continues, "power anxiety" has become a new normal, which has led to the outbreak of portable energy storage, and the market space for this product is extremely broad.

With tens of millions of yuan in financing , energy storage companies are expanding into cross-border e-commerce

The hot energy storage track has not only benefited Changya, but also another overseas brand Chipkeda.

In October this year , Chipkeda obtained tens of millions of yuan in Series A financing, jointly invested by Red Intelligence and Hongsheng Investment. The financing funds will be mainly used for product research and development, team building and market promotion.

It is understood that Chipkoda is constantly expanding its e-commerce team, especially cross-border e-commerce . According to recruitment information, its cross-border e-commerce related positions include SEO optimizer ( overseas promotion), independent station operation specialist (Facebook/Google), web designer/artist (overseas independent station), Amazon operation, cross-border e-commerce designer , etc.

Founded in 2005 , Chipkeda's own brand " CTECHi " was born in 2010. In August 2019, the " CTECHi " brand was successfully registered and sold in many countries and regions including China, Hong Kong, Canada, the United States, the European Union, Turkey, New Zealand, and the United Kingdom .

Since its overseas expansion, Chipkeda has launched portable energy storage, home energy storage and other products for overseas markets, and has established sales and branch structures in major markets such as Europe, the United States, Japan, South Korea, and Australia . With nearly 20 years of overseas layout , the global complete online and offline sales interconnection network has become very mature .

Not only that, Chipkoda also invested heavily in building an independent website . It registered the domain name ctechipower.com in June 2020 and provided website building services through Shopify in June 2022. In addition, it is also active on social media platforms such as Facebook , Instagram, TikTok, YouTube, and reddit , mainly displaying product pictures and maintaining a fixed update frequency.

Big sellers are making plans one after another, and the hot track has caused capital to go "crazy"

Due to frequent natural disasters and energy crises, the overseas energy storage product market is larger than that in China. And due to the booming outdoor economy, portable energy storage products are making a lot of money.

In September this year , Huabao New Energy, which sells on cross-border e-commerce platforms such as Amazon, was successfully listed and entered the capital market.

Take Huabao New Energy as an example. It has deeply laid out overseas online markets , and its own brand " Jackery " has taken root in Europe, the United States and Japan, becoming a leading brand in the vertical field of portable energy storage.

In 2020 and 2021, Huabao New Energy 's revenue reached 1.07 billion yuan and 2.315 billion yuan respectively, of which overseas sales accounted for 90.09% and 92.55% of the main business revenue in the current period respectively . Not only has the revenue doubled year by year, but the proportion of overseas markets has also gradually increased. Even in the first three quarters of 2022 , its overseas market revenue was 2.105 billion yuan, a year-on-year increase of 46.62%, accounting for 94.41% of the total revenue , breaking the record again .

On Amazon, many products under the Jackery brand have repeatedly become popular, and many have long dominated the BSR position in this category . Judging from the number of reviews, there are quite a few with thousands of feedbacks , and most of them have a rating higher than 4.5 .

Another cross-border big seller, Anker Innovations , also has a layout of portable energy storage products . Since 2021, it has rapidly launched a number of new mobile energy storage products with its deep accumulation in the charging field, and launched the flagship Anker757 on platforms such as Amazon in the first half of 2022. This is also the company's first entry into the mobile energy storage market with a power of more than 500W.

" Energy storage projects are basically in a state of frenzy, with hundreds of investment institutions competing for the top projects. There are also many angel-round projects with valuations of hundreds of millions of yuan. It's too hot . " An investor is deeply touched by the popularity of the energy storage track.

It is understood that the global portable energy storage application market is mainly overseas, but product manufacturing is basically located in China . Among them, China accounts for more than 90% of the global production and shipment of portable energy storage products .

In terms of shipments, Huabao New Energy has the largest market share, accounting for 16.6% of the market share in 2020, followed by EcoFlow, DeLan MingHai and Anker Innovations (300866.SZ), etc. In terms of operating income, Huabao New Energy still ranks first, accounting for more than 20% of the market share .

Although the portable energy storage market is still in its early stages , with the increasing popularity of outdoor travel , the low product penetration rate has led to huge market development space. In the future, the average annual growth rate of this industry will reach more than 200% .

According to incomplete statistics, since 2022, more than 30 domestic energy storage and industry chain companies have successively obtained round A or round B financing, forming a round of energy storage financing boom , and the vast majority of these energy storage companies are mainly in overseas markets . Obviously, there is a strong demand for portable energy storage financing, and capital is increasingly favoring this track .

Financing

Cross-border