Digital exhibition becomes standard: Dongfeng Liuzhou Motor launches new energy vehicles live on Alibaba International Station for two consecutive years

For the second consecutive year, the latest new energy vehicle of the well-known automobile company Dongfeng Liuzhou Motor was launched to the world live on Alibaba International Station.

During the " September Procurement Festival" of Alibaba International Station , the largest foreign trade season of the year, Dongfeng Liuzhou Motor once again participated in the IAA Mobility Auto Show in Munich, Germany , with a new digital exhibition model that combines online and offline links , and launched four new energy vehicles to the world through Alibaba International Station on September 5, local time . It is reported that the live broadcast attracted 20,000 professional buyers from around the world to visit within just 3 hours of its launch.

Photo: Dongfeng Liuzhou Motor debuts its new energy vehicle in a global live broadcast at Alibaba International Station

The online and offline joint launch of the new car will not only allow Dongfeng Liuzhou Motor to showcase the car to the audience at the auto show, but also to simultaneously live broadcast and introduce it to professional buyers in nearly 200 countries and regions around the world on Alibaba International Station.

In addition, with the help of new features such as VR howroom and workstation reception live broadcast of Alibaba International Station , overseas customers can also visit Dongfeng Liuqi's factory in an immersive way, and initiate audio and video connections with Dongfeng Liuqi's official store at any time to further consult detailed information.

In fact, this model has become standard for Dongfeng Liuzhou Motor. Last September , Dongfeng Liuzhou Motor participated in the AMF Auto Parts Show in Frankfurt, Germany , through the digital exhibition model of Alibaba International Station . It launched its first new energy vehicle online and offline, which attracted the attention of the industry in Germany, the base of the global automotive industry .

With the resumption of offline exhibitions overseas, the new "online + offline" digital exhibition model launched by Alibaba International Station was further promoted in the procurement festival in September this year . Dongfeng Liuzhou Motor once again joined hands with Alibaba International Station to participate in the exhibition online and offline, which once again attracted widespread attention in the European automotive industry.

Figure: Dongfeng Liuzhou Motor participated in the IAA Auto Show in Munich, Germany with a new digital exhibition model that integrates online and offline

In addition to the Munich Motor Show , during the September Procurement Festival, Alibaba International Station will also participate in more top global exhibitions such as the IFA Consumer Electronics Show in Berlin, Germany , together with domestic companies , to help domestic companies enjoy the dual benefits of the rapid growth of digital foreign trade and the recovery of offline exhibitions .

Data shows that Dongfeng Liuqi has opened up more than 30 new markets on the digital foreign trade platform Alibaba International Station. Since its debut in Europe through a digital exhibition last year, it has developed markets in three Nordic countries represented by Norway and six Eastern European countries represented by Bulgaria.

A person in charge of Dongfeng Liuzhou Motor's foreign trade said: " Through the one-stop digital foreign trade overall solution, Alibaba International Station has achieved seamless connection between buyers and sellers through digitalization and intelligence, and has provided new foreign trade capabilities for Chinese companies' overseas layout with its amazing digital explosive power. "

As a first-tier subsidiary of Dongfeng Motor Group, a Fortune 500 company , Dongfeng Liuzhou Motor currently has an annual export volume of more than 20 billion yuan, a global dealer network of over 100, and a user base of more than 200,000.

At present, the "three new things" in foreign trade, including electric new energy vehicles, are growing rapidly, especially new energy vehicles, which are shining on the international stage. According to data from the China Association of Automobile Manufacturers, in the first quarter of this year, China exported 1.07 million vehicles, becoming the world's first in a single quarter for the first time .

Digital foreign trade has become an important model for Chinese automakers to "overtake on curves" and quickly open up vast new overseas markets. Dongfeng Liuzhou Motor believes that in the coming year, driven by digital foreign trade platforms such as Alibaba International Station, Dongfeng Liuzhou Motor is expected to achieve a three-fold growth based on market penetration in major countries .

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