Shopee is entering Poland! Is it starting to expand into Europe?

According to Reuters , sources at Shopee said that Sea Ltd.'s Shopee is preparing to launch in Poland and is currently recruiting sellers.

This is the first expansion into European e-commerce for the Singapore-based , $ 190 billion technology group, whose gaming unit Garena is already active in the region , and two of the sources said Shopee will also launch in Argentina in the coming months .

Shopee is preparing to launch in India, Reuters reported last week, and earlier this year Shopee was aggressively expanding in Latin America . In less than a year, Shopee has already targeted markets in Latin America, India and Europe for expansion.

Sea Ltd’s Shopee is a major player in Southeast Asia’s e-commerce, with global quarterly revenue of $1.2 billion in the year ended June 30 , according to market researchers .

Shopee has not only developed rapidly in Southeast Asia, but also, with its unique operating model, has become the most downloaded shopping application in Brazil within two years; it is understood that India also has huge e-commerce consumption potential, and it is estimated that by 2027, the scale of India's e-commerce market will reach US$200 billion.

According to market research firm Euromonitor , the Polish e-commerce market is worth 16 billion euros (about 19 billion U.S. dollars), which has a lot of room for growth compared with Western countries. The Polish news website Wiadomoscihandlowe.pl also reported the news of Shopee's expansion in Poland .

According to Reuters , people related to Shopee said that Shopee is currently cautiously testing potential new markets to expand the scope of its global e-commerce .

Amazon launched its local website this year, and Allegro, the largest home e-commerce company, is stepping up the installation of its own package lockers. It seems that many e-commerce companies are currently stepping up to improve their supporting equipment.

Shopee's continuous expansion has expanded its business scope beyond Southeast Asia. Shopee is actively testing in many potential markets around the world. As its revenue increases, the market size will also cover many regions around the world. European sellers can also keep an eye on Shopee 's developments and keep up with Shopee 's expansion!

Shopee expands into Poland

We will also enter Argentina in the future