The monthly sales of a single product exceeded 900,000, and a new brand was listed on the category BS list

As global living standards continue to improve, people are beginning to become more aware of their own health, and related consumption is also rising.

Among them, oral care has gradually become a rigid need for many people , and consumers' demand for care has gradually become more refined. For example, electric toothbrushes, teeth whitening devices, water flossers, etc. make oral care simpler and give users a professional experience.

The monthly sales of a single product exceeded 900,000, and Bitvae's popular product was listed on the BS list

Focusing on oral care, Bitvae Oral Care has recently come into people's attention with its outstanding performance in TikTok Shop.

It is understood that Bitvae was founded in 2022 and has been focusing on the oral care industry. Its founder believes that good oral health is very important to a person's overall health and quality of life.

At present, Bitvae has been deployed in multiple channels, including Amazon, independent sites, TikTok Shop and other channels, and has achieved good results in a short period of time.

After searching the keyword "Bitvae" on Amazon , many of its popular products appeared, including electric toothbrushes, water flossers, and teeth whitening devices. Among them, Bitvae's best-performing product has a monthly sales volume of more than 5,000, and the number of reviews has reached more than 10,000, with an overall score of 4.4 points.

In addition to this hit product, Bitvae has many other products that perform well on Amazon, with monthly sales basically reaching around 2k to 4k. These products together support the brand's sales matrix.

In addition, a recently popular water flosser from Bitvae has reached the third place on the Amazon list. The monthly search volume for the product keyword "Bitvae Water Flosser" is 18,000, and the sales volume of the single product in February was around 900,000.

As a brand focused on oral health, Bitvae has of course invested a lot of energy in its independent website.

Data shows that the largest traffic source for its official website bitvae.com is organic search traffic, which delivered 68.08% of desktop visits last month. Direct search traffic is the second largest traffic source, delivering 21.76% of traffic, and the average monthly website visits are 12,000. For a brand that has been established for just over a year, it is indeed quite good to achieve such results.

Clicking on its homepage, you can see that its web design is very simple, the navigation bar is clear and concise, and there is a Buy On Amazon button in the upper right corner. It seems that Bitvae is really "unscrupulous" in order to attract traffic to its Amazon store.

In addition to selling adult oral care products, the brand's independent website currently also sells children's electric toothbrushes for $39.99, equipped with a free interactive application "iSpruz" to educate and inspire children's interest in brushing teeth. Many families with children will consider whether their children need them when buying products for themselves, so Bitvae's layout of children's toothbrushes has won it a lot of family users.

In addition, Bitvae also has a section called Blog, which contains several popular science articles about oral health. The content is very professional, and the arguments are clear, which can make users more confident in its professional ability.

According to Google Trends data, the keyword "Bitvae Water Flosser" has been highly searched in the United States recently. On January 28 this year, its popularity value reached a peak of 100.

Bitvae's multi-channel marketing strategy is worthy of reference for sellers as it is able to quickly establish a brand in a short period of time .

With 4,100 orders sold in a single day , Bitvae took off with the help of TikTok

According to TikTok Shop data, Bitvae sold 9,900 orders on TikTok’s store from February 12 to February 18, with weekly sales of $245,000. On February 20, 4,100 orders were sold, with sales of $54,000. Its best-selling product, the water flosser, even made it into the top ten beauty and personal care rankings of the week.

It is understood that since Bitvae entered TikTok, its total sales have reached nearly 90,000 orders. According to the current situation of its brand store, it can be seen that its most popular product is an electric toothbrush that was recently launched. In addition, the sales of products such as teeth whitening devices and water flossers are also not low, but the popularity has declined slightly recently.

The popularity of Bitvae’s TikTok store is inseparable from its various marketing methods on the platform.

Among them, cooperating with influencers to promote products is a major traffic tool for Bitvae. It is understood that a video of a blogger promoting Bitvae water flossers has received over 4.6 million views and 180,000 likes in just over ten days. The blogger told his fans in the video that everyone should have a water flosser, and his ability to promote products is very strong.

Data shows that in the past 30 days, 144 influencers have reached cooperation with Bitvae and released more than 2,000 promotional videos in total.

In addition, Bitvae has its own official account on TikTok, which has accumulated more than 16,000 followers. However, the official release of promotional videos is relatively small, and its main focus is still on cooperation with influencers.

By having influencers post videos with the #Bitvae hashtag, brands can quickly open up the market and deepen consumers’ impression of the brand.

After searching the keyword "Bitvae" , we can see that many TikTok users have been promoting Bitvae's products in the past year , and there are more than 2,000 promotional videos under the #bitvae brand tag.

In addition to TikTok, Youtube is also one of Bitvae ’s main battlefields for brand promotion. Youtube’s long video mode is very suitable for explaining the functions and effects of products, from product unboxing to user experience, which can quickly increase users’ trust in the brand.

The market potential is huge, and there are still opportunities in the oral care industry

Although there are already many leading brands in the oral care industry, the expansion of the market will give some small and medium-sized brands a chance to survive.

Data shows that the global water flosser market size is expected to reach US$2.48 billion in 2029, with a compound annual growth rate of approximately 13.8% in the next few years .

From the perspective of the entire market size, the hot-selling countries for oral irrigators are mainly the United States, Spain, Canada and other places, among which the United States accounts for more than half of the market share. In the past few years, brands such as Philips have dominated the oral cleaning and care market. With the prevalence of online e-commerce, more and more emerging brands have gradually opened up the European and American markets through innovation and high cost-effectiveness.

In addition to Bitvae , several other emerging brands have found their place in the oral care market in recent years.

Oclean , an electric toothbrush brand, has adopted a full-link independent research and development model since its inception, and has applied for nearly 230 patents in total. For four consecutive years, the number of new patents has ranked first in the industry worldwide.

The company's dedicated research and development of brand-specific technologies not only enables it to not fear patent restrictions when exporting to overseas markets, but also wins the favor of a group of European and American consumers.

Oclean was founded in 2016 and has long been targeting overseas markets. Through innovation, it has continuously broken through the patent barriers of foreign giants and built its own core competitiveness. During its first launch, its products once topped the sales list of the electric toothbrush category on the German eBay website.

These emerging brands give new entrants hope of breaking the monopoly of old giants, and also provide cross-border sellers with new ideas for building brands.

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