Amazon and Snap cooperate again, fashion category may become the biggest winner

According to foreign media reports, Amazon and Snap have once again cooperated and jointly launched a new virtual try-on function. This cooperation is mainly to attract more mobile users to use its e-commerce function in 2023.

It is understood that mobile shopping has been a fast-growing channel. Data provided by Amazon shows that more than 1 billion orders in its fashion category come from mobile users.

Amazon said that after the launch of the new feature, Snapchat's more than 300 million daily active users will be able to try on some of Amazon's eyewear brands online. Eyewear products will be the first category to be applied to this feature, and it will gradually expand to other categories in the future.

Data shows that the global virtual and augmented reality technology market is expected to reach US$142.4 billion in 2023, a significant increase from US$13.4 billion in 2018.

“Amazon Fashion is always looking for new ways to work with brands and create fun, innovative shopping experiences for customers,” said Moog Eldirik Dogan, president of Amazon Fashion .

“Millions of consumers regularly use Amazon’s AR shopping technology across categories on the platform, with virtual try-on of glasses being a consumer favorite. We are excited to collaborate with Snapchat and further optimize AR shopping for fashion brands and the next generation of digital shoppers.”

In addition, Amazon's 3D technology has always focused on improving consumers' shopping experience. This technology can cooperate with Snap's VR technology to share and dynamically update product information, providing consumers with the latest product details and other information.

“Through the innovative technology of Snap and Amazon, we are unlocking exciting and fun new shopping experiences for hundreds of millions of Snapchat users,” said Ben Schwerin, senior vice president of partnerships at Snap. “AR glasses are just the first step in our partnership, and we look forward to working together in the future.”

According to McKinsey research, more than 30% of users who are active in the virtual world will buy real-world goods there. In a technology report released last year, McKinsey said that retailers can use Web3 technology to interact more with consumers.

It can be seen that attracting consumers through innovative technologies will be the main trend in the future, and this undoubtedly has a natural advantage for sellers in the fashion category. Through the online try-on function, sellers in the fashion category can greatly increase conversion rates and reduce the probability of returns.

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Virtual Try-On

return the goods