Amazon removed a large number of products from its shelves because its employees privately sold the company's products.

Just today, seller @Aliance shared his selling experience on Amazon's official seller forum, saying that after an employee secretly sold its own brand of goods, Amazon ordered him to change his personal trademark.

Aliance said that it was a distributor of a tattoo ink brand and created a brand in 1990. Unfortunately, in 2003, a trusted employee secretly sold the company's products and privately created a new brand under the original company's name. The company was subsequently sued in court for trademark and intellectual property infringement issues.

Because different distributors have sold the company's original brand products and products created by employees privately over the years, Amazon said this would confuse buyers about the authenticity of the products, so it asked sellers to change the brand name and eliminate the phenomenon of buyers confusing the products by displaying the brand name and the name of the company of origin on the brand at the same time .

But recently, Amazon has removed a large number of the original company's products from its shelves on the grounds of suspected intellectual property infringement.

After Aliance communicated with Amazon Seller Support, Amazon said it must be listed as a compatible alternative to the brand. In the subsequent work, the seller found that the brand information could not be changed, and received two new product policy warnings. The seller had no choice but to remove the product from the shelves.

The editor learned the details of brand compatibility products from Amazon's official rules.

First, when the product being sold is compatible with a trademarked product, the seller can use the brand name to indicate compatibility, but cannot use the product logo to indicate it.

Secondly, the format title of brand-compatible products should be: [your product brand name] + [product name] + "for" / "compatible with" / "suitable for" / "applicable to" + [main product brand] + [main product name] + (other applicable product name elements)

The editor would like to remind all sellers that, based on the current working conditions of Amazon, it is almost impossible for brand owners to change the brand listing. When sellers encounter problems such as intellectual property infringement, they must provide evidence that the products they sell are genuine authorized products from the listed brands.

At the same time, sellers should always pay attention to product information to avoid the phenomenon of goods being stolen by others; they should also sell goods legally and in compliance with regulations and protect their rights and interests through legitimate legal means.

Amazon

intellectual property

staff