Shenzhen sellers go overseas to sell mobile phone cases and earn 2 billion in revenue!

In recent years, driven by factors such as the acceleration of global digitalization and the popularization of smart devices, the demand for 3C accessories has shown a strong growth trend. Many companies have also seized the business opportunities, ushered in rapid development, and made a lot of money.

The domestic brand Torras is one of them. It has become very popular overseas with its mobile phone case products, with sales of 2 billion yuan a year!

Tulas is betting on 3C accessories and taking first place in the category in overseas markets!

The Tulas brand was founded in 2012. The company is headquartered in Shenzhen. It focuses on mobile phone protection products and has gradually expanded to 3C digital, smart car, home appliances and other fields.

Tulas has a very rich product line, covering multiple fields such as mobile phone protection, accessories, household appliances, car products, charging, etc. Specific products include mobile phone cases, mobile phone films, charging devices, headphones, 3C accessories, car mobile phone accessories, car aromatherapy, fans, neck-hanging air conditioners, etc., meeting the diverse needs of different user groups.

Tulas's market performance is very outstanding. It has won the sales championship many times on platforms such as Tmall, JD.com, and Amazon. Since the establishment of the company, it has accumulated more than 100 million global users, and its products are sold to more than 100 countries and regions around the world, demonstrating strong market competitiveness and brand influence.

In the early days of the brand, Tulas focused on Apple ecosystem products, especially iPad cases and mobile phone films. In the domestic market, by opening flagship stores on e-commerce platforms such as Tmall, it gradually established brand awareness in the domestic market and accumulated initial market share.

As domestic market competition intensifies, Tulas has begun to turn its attention to overseas markets. Relying on the strong advantages of China's supply chain, Tulas has used cost-effective mobile phone cases and mobile phone films as a breakthrough point for going overseas.

(Photo source: Tulas official website)

In 2016, Tulas officially embarked on the journey of going overseas and chose to expand its business globally through cross-border e-commerce platforms such as Amazon.

With the help of Amazon's global network coverage and marketing capabilities, Tulas has gradually achieved steady sales growth in overseas markets such as Japan, Germany, and the United Kingdom.

In just two years, Tulas has become the sales champion of mobile phone cases and mobile phone films in these major overseas markets, successfully established a foothold in the international market, and its brand awareness has continued to increase.

In order to better adapt to the needs and competitive environment of overseas markets, Tulas continues to optimize its product lines and launch more products that meet the needs of local consumers.

By 2022, Tulas' annual operating income has successfully exceeded 2 billion yuan.

In 2023, Tulas' sales layout continued to deepen , not only consolidating its market position on e-commerce platforms such as Amazon, but also successfully entering well-known retail chains such as Best Buy and Costco in North America, the United Kingdom, Japan, South Korea, Saudi Arabia, Qatar and other places, as well as multiple offline sales channels, greatly expanding its market reach and significantly enhancing the brand's influence in the global market .

At the same time, by establishing a complete sales and service network in different countries and regions, Tulas has provided global consumers with a more convenient purchasing experience and better after-sales service, further consolidating its competitiveness in the global market.

Why was Tulas able to break through in overseas markets?

The fact that Tulas’ products have been recognized by overseas consumers is inseparable from its strong product power.

Tulas's flagship product, mobile phone cases, have significant innovative technologies and product advantages.

(Photo source: Tulas official website)

Tora pioneered the Tora-Hold™ non-sensing bearing technology, which cleverly hides the bracket inside the back of the phone case, achieving a seamless integration of the bracket and the phone case. This ensures that users can enjoy the same comfortable feel as ordinary phone cases during use, while minimizing the interference of the phone case on the phone experience, thereby maximizing the original light feel and experience of the phone.

The 360° free-rotation fulcrum and 120° damping hover function of the Tulas fulcrum shell series provide great convenience for users. Users can adjust the angle of the phone at will according to their needs, and can hover at any angle regardless of whether it is horizontal or vertical. Whether watching videos, making video calls, or viewing documents while working, it becomes more convenient.

In terms of durability, Tulas's mobile phone cases have undergone rigorous testing, and the service life of the bracket is as high as more than 30,000 times. Even with frequent daily use, it can be guaranteed not to be damaged for many years.

In addition, the phone case also has very good anti-fall performance. The combination of the four-corner airbag design and the full TPU soft edge effectively absorbs the impact force and provides military-grade protection for the phone, ensuring the safety of the phone even if it falls multiple times . At the same time, the back panel and outer layer of the phone case are made of scratch-resistant and wear-resistant materials, ensuring the long-term use of the phone case and effectively protecting the phone from scratches and wear.

Tulas's phone case also supports wireless charging, so users don't have to worry about the charging speed being affected, and power loss is minimal. This provides users with a more convenient charging experience without having to frequently plug in and out the charger.

In terms of appearance design, Tulas's mobile phone cases are diverse in style to meet the needs of different users. There are simple and fashionable transparent cases, business-style genuine leather cases, and personalized pattern and color models. The color selection is also extremely rich, ranging from classic black to elegant white and many other colors.

In addition to mobile phone cases, Tulas' hot-selling products include small ice cube chargers , true color tempered films , Coolify neck-hanging air-conditioning series products, car aromatherapy series products, etc.

Among them, the Small Ice Cube Charger uses gallium nitride technology to achieve the characteristics of high efficiency, small size and low heat generation, and supports the PD fast charging protocol, bringing users a fast and stable charging experience.

True Color Tempered Film uses American Corning glass as the glass substrate. This material selection allows it to restore the touch of the original mobile phone screen to the greatest extent during use. At the same time, it has a high-definition anti-fingerprint function, which keeps the screen clear and clean at all times. It is drop-proof up to 3 meters, diamond-hard and scratch-resistant, and is the sales champion in the mobile phone film category.

The Coolify neck-hanging air conditioner series is the world's first bladeless neck-hanging fan, integrating AIR BEST air multiplication technology and aerodynamic principles, and achieving large-area, high-efficiency cooling effects through contact-type cold conduction.

The car aromatherapy series products are the first to use liquid car aromatherapy, innovatively using alcohol-free and harmless liquid raw materials, combined with unique design, to effectively improve the comfort of the car's interior space.

With its high-quality products, Tulas has won the love and praise of many consumers. Whether it is mobile phone cases, chargers, or household appliances, all kinds of products have been highly recognized by users. This positive market feedback not only enhances Tulas's brand awareness, but also further enhances its influence in the market.

When it comes to branding, Tulas’ strategy is clear and effective.

The company has identified its core consumer groups and has made extensive deployments on major social media platforms, including mainstream platforms such as Youtube, Instagram, TikTok and Facebook. In addition, Tulas has also achieved precise reach to the target audience through close cooperation with key opinion consumers (KOCs) and key opinion leaders (KOLs). This diversified social media strategy fully showcases the brand image and product features, significantly improving brand exposure and user loyalty.

Tulas posted a large amount of creative content on social media, including humorous advertising videos and short videos showing the unique features of the product. These contents not only attracted users' attention, but also effectively conveyed the core value of the product, quickly won the attention of target users, and promoted product sales.

Through the above strategies, Tulas not only increased brand awareness and enhanced user engagement, but also cleverly integrated the brand concept into users' lives and achieved good word-of-mouth communication.

In the future, as the global market continues to expand, Tulas will continue to advance its brand internationalization strategy, relying on technological innovation and product iteration and upgrading to provide global consumers with more high-quality, high-value products to better meet their needs.

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