Can’t hide it anymore! Amazon sellers have new opportunities

Looking around the world, after experiencing the ups and downs of global online consumption in the past few years, global e-commerce has returned to a critical node of development. On the Amazon platform, more and more Chinese companies have started the process of global layout. In the process of global expansion, how to win all the way? It has become an important issue of concern to sellers.

On February 25 , the Amazon Global Seller Launch Conference was held in Shenzhen Bay Science and Technology Ecological Park in Nanshan District , Shenzhen .   With the theme of " Winning All the Way ", we discussed the successful experience of cross-border expansion in 2023 around the dimensions of future trends, official policies, and global expansion of multiple sites .

At the meeting, Stephanie , head of the Shenzhen region in South China for Amazon Global Selling , first released a message for Amazon Global Selling in 2024. Amazon will work with Chinese sellers to create a new global brand landscape .

(Stephanie, Head of Amazon Global Selling South China Shenzhen Region )

Afterwards, Jacqueline, regional development manager of Amazon Global Selling in South China, interpreted the business opportunities of cross-border e-commerce in 2024 and the support policies for new sellers in the first year.

( Jacqueline, Regional Development Manager of Amazon Global Selling in South China )

The scale of global retail e-commerce maintains a rapid growth trend and is expected to reach US$6.478 trillion in 2024. Global cross-border e-commerce also shows strong development momentum, and it is expected that the scale of the global cross-border e-commerce market will reach US$1.6 trillion in 2023, which will also provide more opportunities for Chinese companies to explore overseas markets.

Next, Amazon’s expansion operations managers at multiple sites conducted in-depth analyses of development opportunities in local markets.

Kunming, the European expansion operations manager of Amazon Global Selling, said that the European market currently has unlimited business opportunities and it is a good time to enter the market. It is predicted that by 2025, the number of online shoppers in Europe will exceed 500 million, equivalent to the combined population of the United States and Japan.

( Kunming, Amazon Global Selling Europe Expansion Operation Manager )

Currently, Amazon has covered 9+1 major sites and 30+ European countries/regions, with great advantages and abundant opportunities.

Eric, expansion operations manager of Amazon Global Selling Japan , believes that the current Japanese economy and e-commerce are continuing to release their potential, Amazon Japan continues to lead in traffic, and 47.5% of local consumers prefer Amazon when purchasing daily necessities. Compared with other sites, Japan also has great advantages in logistics and inventory costs.

( Eric, Amazon Global Selling Japan Station Expansion Operation Manager )

In recent years, the Latin American market has attracted many sellers with its huge scale and extremely high growth rate . Troy , the investment and operation manager of Amazon Mexico , said that sellers who have already settled in the US and Canada and hope to radiate their business throughout the Americas can give priority to Latin America. Latin America has a large demographic dividend, strong "potential" for online shopping , and a young and large consumer group, and will continue to maintain rapid growth in the future.

( Troy, Amazon Mexico Merchant Operation Manager )

In addition to the current mainstream markets, many Amazon sellers are also expanding into emerging sites.

Cora , senior expansion operations manager of Amazon's emerging sites , believes that sellers can focus on Australia, the Middle East (UAE + Saudi Arabia), India and Singapore sites. Among them, the Australian site follows the hot-selling products in Europe and the United States, and high-profit off-season products can be hot-selling all year round. The e-commerce growth rate of the Middle East site is fast, the local consumption capacity is high, the traffic can lead the market, the product profit is also quite high, and one SKU can be sold to the UAE, Saudi Arabia, Oman, Kuwait, Bahrain, and the five Gulf countries. Singapore can be said to be a treasure site, with amazing local consumption power, per capita GDP as high as US$94,100, of which per capita e-commerce consumption is US$1,222.4, 126.4% higher than the world average. And after the seller settles in, the monthly rent is free and the event registration is free. In addition to the above sites, the Indian site is also worth paying attention to. The local young population aged 15-34 is as high as 850 million, and more than 70% are middle-class high-income user groups, which has great growth potential.

( Cora , Senior Expansion Operations Manager of Amazon Emerging Sites )

Then, Sean , the key account development and operation manager of Amazon Global Selling Enterprise Purchase , shared comprehensive and detailed information on Amazon Enterprise Purchase's new global enterprise direct purchase channel . He said that 78% of B2B buyers in the United States use Amazon Enterprise Purchase, and Amazon Enterprise Purchase can help sellers directly reach end-user enterprise buyers DTB (Direct To Buyer).

( Sean , Key Account Development and Operation Manager of Amazon Global Selling Enterprise Purchase )

Amazon brand merchants need to use multiple channels to attract traffic and increase brand awareness in order to attract more potential customers. Today, brand traffic has ushered in new opportunities. Daniel , regional development manager of Amazon's global store brand protection and growth team , shared Amazon's brand traffic incentive program. Brand sellers can direct traffic to Amazon through off-site marketing, and an average of 10% of the sales generated will be returned to the seller and deposited into the seller's platform account on a monthly basis to offset sales commissions. This is undoubtedly a huge benefit for sellers.

( Daniel , Regional Development Manager of Amazon Global Store Brand Protection and Growth Team )

Finally , Lingxing ERP product expert Kuang Hefeng shared his views on how digital construction drives enterprise business growth .

The successful holding of this Amazon Global Selling Conference has built a platform for Amazon sellers to exchange, learn, cooperate and win together. I believe that sellers will be able to seize new development opportunities in the future , expand globally and win all the way !

Amazon

Global e-commerce