What is Wantdo? Wantdo Review, Features

Wantdo is an outdoor sportswear brand launched by Anzhi E-Commerce Co., Ltd. (Anzhi Co., Ltd.) in 2015.

About Anzhi Holdings

Hangzhou Anzhi E-commerce Co., Ltd. was established on October 17, 2011. It is a key cross-border e-commerce enterprise in the Hangzhou Comprehensive Pilot Zone and one of the first cross-border e-commerce companies with independent fashion brands to undergo compliance transformation. The company has achieved excellent international brand expansion capabilities through an innovative operating model of international brand + data-driven + social operation, and is at the leading level in terms of brand premium rate, product profit margin, market competitiveness, and customer base.

The company uses foreign e-commerce platforms (such as Amazon, eBay, Opensky, etc.) and its own brand website as its main sales channels, and the Internet sales of its own brand (Wantdo) clothing as its main profit model. The company has always been market-oriented and customer-centric, with product development and market development as the two basic points of corporate development, and has continued to develop. At present, it has formed a flexible supply chain system of offline management and online sales that integrates supplier management, warehousing management, logistics distribution, market development, and customer service, and has established a good reputation and word of mouth abroad.

About Wantdo

In 2015, the company officially launched the outdoor sportswear brand Wantdo. The choice of outdoor sports as the entry point is a rigorous consideration based on reality. "Outdoor sportswear emphasizes functionality and has very high requirements for the quality of clothing, which is exactly the advantage of the domestic supply chain." The company's CEO Tan Tie believes that, on the one hand, after more than ten years of experience in OEM for European and American clothing brands, China currently has strong advantages in supply chain support, worker skills and production infrastructure. On the other hand, residents in European and American countries generally love sports, and high-quality sportswear brands must have a large market. Among them, the clothing in the US market relies heavily on imports, providing a lot of opportunities for Chinese companies.

Wantdo Product Categories

At present, Wantdo's products cover more than ten types of sports, including skiing, cycling, running, yoga, mountaineering, swimming, hiking, etc. The products include sportswear, sports bags, sports accessories, as well as professional sports accessories such as basketball socks, ski socks, sports gloves, etc. The products are mainly sold through large e-commerce platforms such as Amazon, eBay, Opensky, etc. The company is also actively establishing direct business relationships with many e-commerce self-operated platforms.

Wantdo Meaning

Wantdo means "If you want to do, do it now." Tan Tie said: "If you want to do sports, whether it is skiing, swimming, mountain climbing... do it now! This outdoor sports spirit is the concept that our brand hopes to convey."

Wantdo Vision

Let the world fall in love with Chinese brands.

Corporate Honors

-2009 National Innovation Fund Project Enterprise.

-2010 National Innovation Fund Project Enterprise.

-2010 Hangzhou Young Eagle Program Enterprise.

-2010-2015 One of the 150 state-supported technologically advanced service enterprises in Hangzhou.

-2010 Hangzhou Seed Fund Plan Enterprise.

Development History

-Wantdo was established in October 2011.

-In 2013, entered the cross-border e-commerce industry.

-In 2015, we fully established our overseas expansion strategy and put forward our corporate vision of “making the world fall in love with Chinese brands”.

-In June 2015, the company established three major strategies: brand, intelligent operation and flexible supply chain.

-In November 2015, completed angel round financing.

-In December 2016, our annual sales volume ranked among the top three sellers in the Amazon apparel category in Greater China.

-In July 2017, Anzhi obtained the listing letter from the National Equities Exchange and Quotation System; in October, Anzhi E-Commerce Co., Ltd. was officially listed on the New Third Board, which means that the company has taken another solid step on the road to progress.

-In August 2017, the AI ​​deep learning-based online advertising automatic delivery system was officially launched.

-In 2018, Anzhi's revenue was 208 million yuan and its net profit increased by 53%.