What is Sellerboard? Sellerboard Review, Features

Sellerboard is a German startup that creates a profit analysis tool for Amazon sellers around the world. It connects to the customer's Amazon account backend and analyzes various costs and expenses in real time, thereby visualizing their profits.

Function

1. Real-time dashboard

Shows details about Amazon fees (e.g., FBA fulfillment fees, commissions), PPC spend, return fees, event marketing fees, and fixed costs (e.g., virtual assistants, prep centers). You can also view by time period (today, yesterday, or this month) and by product.

2. Configurable charts

SellerBoard's charts allow for quick and easy analysis of your KPIs. Everything is customizable: e.g. sales, units, profit, return costs, etc. Time range and output (e.g. last year by month, last month by day) You can filter the view by market or product (with multi-selection), see summary information or drill down to a list of products per period as well as product details.

3. Profit and Loss View

It is a smart, clickable P&L statement with the ability to focus on each parameter (e.g. Amazon fees) for each time period. Customize the time range of dates (e.g. last year by month, last month by day), filter by marketplace or product, and see what products sold in any selected time period. Provides accurate business intelligence for Amazon sellers.

4. Cash flow

The Cashflow tool allows you to manage your cash flow by clicking the "Add" button to fill in the amount of additional investments in your business, the amount of goods paid, dividends and VAT. Payments and expenses are filled in automatically and "Forecast" will help you plan the amount of available funds and make the right management decisions.

5. PPC operation panel

The dashboard is your primary tool for analyzing key performance indicators. You can view daily profits in real time, as well as drill down into any time period or product and view all expenses. All data is automatically added to your sellerboard, without having to enter anything manually. And, there are some important metrics you won’t find in “Seller Central”.

The first metric is estimated profit. Sellerboard proposes an algorithm to get the most accurate profit estimate for each campaign, group, and even keyword.

The next metric is the break-even ACOS. It will help you understand your ACOS at different stages of your advertising costs from start to finish.

Another metric is the break-even bid. It will indicate an estimate of what your bid should be based on the data you receive from PPC, based on your investment. Based on this information, you can decide whether to increase or decrease your bid.

6. Product segmentation

Accurate details for any product, any period or market, view actual sales, profits, costs and expenses associated with each product; such as cost of products sold, return costs, PPC, VAT for any period.

7. Accurately display all Amazon fees

Amazon has dozens of fees, and it can be hard to keep track of them all. Sellerboard accurately tracks all fees and reimbursements, such as storage fees, long-term storage fees, inbound shipments, waiver fees, label fees, and more.

8. Monitor your fixed costs and other expenses

Sellerboard automatically retrieves all Amazon-related data, and Sellerboard can help you track other expenses, such as maintaining warehouses, virtual assistants, sample costs, software tools, etc. Cost data can be viewed monthly or for a specified period, and applies to general costs and special product costs (such as packaging design fees, product photography fees, etc., such as packaging design or photo shooting).

Other Features

• Email marketing tools;

• Keyword ranking tracking;

• Email notification comment tracking;

• Sales tracking;

• Cash flow management, etc.