Daily orders reached 2.8 million pieces! Multiple categories sold out

Recently, the Hot Sale promotion of Latin American e-commerce giant Mercado Libre has come to an end.

According to official data from Mercado Libre, the total number of searches per minute for various types of products reached 7,000 times during the three days of the event, and this year's order volume and sales also saw a breakthrough growth compared to last year.

Among them, the order volume on the first day exceeded 1 million , and the order volume on the third day reached a record high of 2.8 million, an increase of 20% compared with the same period last year.

In terms of sales, this year's sales have increased by 43% compared to the same period last year. Not only that, the number of sellers participating in the promotion has also increased by 23%.

Looking at the hot-selling categories this year , the top three are electronics, home products, and fashion sports products, with an average price of 890 pesos per order . Looking at sales data, the best-selling product is Nike Revolution men's running shoes.

David Geisen, Marketing Manager for Mexico at Mercado Libre, said:   During the Hot Sale, Mercado Libre achieved its fastest delivery speed in history , with 88% of packages delivered in less than 24 hours.

In recent years, competition in the European and American e-commerce markets has intensified, and the market has gradually become saturated. Many sellers have begun to turn their attention to the Latin American market.

According to the Blacksip report of the Chamber of Electronic Commerce , e-commerce sales in Latin America increased by 37% year- on-year in 2021 , reaching US$115 billion. It is estimated that in 2022, there will be 260.2 million online shoppers in Latin America, which is expected to drive US$167.81 billion in consumption . The overall market demand is very considerable.

Among them, the Peruvian e-commerce market is very worthy of sellers' attention.

According to the latest report from Euromonitor International , Peru's e-commerce growth rate ranked first in Latin America in 2021, with a growth rate of 87%.

With the upcoming Father's Day, the Peruvian e-commerce market will also usher in a sales boom.

Leslie Passalacqua, president of the Retail and Distribution Association of the Lima Chamber of Commerce (CCL) , said Peruvians will spend an average of 200-250 pesos on Father's Day this year , higher than the average in 2021.

It is predicted that e-commerce sales during Father's Day week will increase by 15% to 18% compared to normal days , and demand in many categories will see a significant increase.

Due to the arrival of the World Cup, televisions will see extremely high demand , followed by sports products and spirits . Due to the arrival of winter in Latin America , the demand for winter clothing will also increase significantly .

It is worth mentioning that online sales of food and beverage categories will increase by 110%, followed by technology products, fashion categories and perfumes.

Sellers in the Latin American market can combine Father's Day, an important marketing node, to deploy key products based on market demand.

Latin American e-commerce promotion

Hot selling categories