What is Tiktok Shop? Tiktok Shop Review, Features

TikTok hosted its first shoppable livestream, Tiktok Shop, where users can purchase exclusive apparel without leaving the app.

Sales Method

1. Merchants sell their own products

Sellers can promote products by creating content, such as using live broadcasts and short videos to showcase products, and embed "product anchors" in the content. When users view the content, they can click on the "product anchor" to redirect to the corresponding product details page. The official emphasized that sellers are encouraged to showcase products through creative and effective content. The better the product is presented, the more likely it is to attract viewers to buy.

2. Sell products through Affiliate

Merchants can formulate promotion plans, upload products to the seller center, set up promotion plans, invite TikTok creators to promote and sell products, and pay a certain commission.

Advantages

1. Short videos have become a trend nowadays, and the video-sharing app TikTok is undoubtedly the darling of short video marketing this year.

2. Placing advertisements on TikTok allows advertisers to establish connections with users through voice, increasing the interactivity of advertisements.

3. TikTok ads are native overlays. Ads are hidden in the video information flow of the platform itself, making them easier for users to accept.

4. TikTok ads can be delivered with precise targeting, and TikTok also has an AI recommendation engine that can help advertisers deliver ads more accurately and achieve better conversion results.

How to join

1. First of all, sellers need a TikTok account. After registration, go to the Seller Center, click Register as a TikTok Shop seller, and enter some basic information, including the seller's phone number, email, etc. Be sure to fill it out completely.

2. Fill in the store-related information, including store name, warehouse location, business premises, etc.

3. Upload relevant supporting documents including business license.