Lazada continues to increase investment after achieving profitability, connecting merchants to 9 major markets in one stop

On August 29, the reporter learned from the Lazada & Daraz Merchant Conference that the two major platforms, Lazada & Daraz, will increase investment together, and merchants can achieve one-click connection to the nine major markets in Southeast Asia and South Asia.

Lazada and Daraz work together to simplify services and help merchants access 9 major markets

Lazada and Daraz are the leading e-commerce platforms in Southeast Asia and South Asia respectively. The biggest benefit of the cooperation between the two platforms for merchants is that merchants can choose to open stores on Lazada or Daraz and enter nine major markets in Southeast Asia, including the Philippines, Malaysia, Singapore, Thailand, Vietnam, and South Asia, including Pakistan, Bangladesh, Sri Lanka, and Nepal.

At the same time, the merchant backend, marketing activities and logistics fulfillment services will be simplified . Merchants can be provided with dual-platform operation services by the same platform waiter, which greatly improves efficiency and simplifies the merchant's operation process.

In terms of logistics infrastructure, Lazada and Daraz cooperate to share sorting centers. After the merchant places an order and meets the conditions for Lazada's door-to-door collection, Daraz's orders can also be picked up together, effectively reducing logistics costs.

In addition, brand merchants of Lazada LazMall can also quickly open Daraz brand mall Daraz Mall and enjoy brand-exclusive traffic exposure, operation and subsidy resources.

Mango, head of Lazada's cross-border platform business, said that Lazada's cross-border business has achieved considerable growth. The number of new customers on the demand side continues to grow, and new merchants continue to pour in on the supply side.

In order to better welcome new merchants, Lazada launched a support plan of "100 million subsidies, 10,000 merchants start sailing" for new merchants. The platform will provide 8 subsidies and 4 additional benefits including no deposit and 90-day commission-free . New merchants who settle in Daraz will receive a delivery subsidy of US$88, a US$50 advertising bonus and various operational guidelines.

After achieving profitability, Lazada continued to increase investment

Lazada has a wide range of consumer recognition in Southeast Asia . According to the report "Shaping the Future of Seamless E-commerce in Asia Pacific" released by KPMG, Lazada ranks among the top two e-commerce platforms in Southeast Asia . After achieving profitability in July 2024, Lazada internally stated that it will continue to increase its investment in the Southeast Asian market under a sustainable operating model .

At the on-site conference , Lazada also proposed to continue to invest resources in three aspects to help merchants achieve further growth :

First, Lazada Global Plus. As an innovative logistics pricing system launched this year for cross-border merchants , the platform provides participating merchants with a number of operating rights such as up to 78% of first-mile logistics subsidies, allowing merchants to set more attractive product prices without reducing gross profit, thereby increasing conversion rates and order volumes. The person in charge of the Lazada Global Plus project said, "The products that have joined the Global Plus project have achieved significant results in different countries through price optimization compared to those that have not joined the Global Plus project . The growth rate is between 10 % and 60 % according to weight and price range . "

Secondly, the localized fulfillment solution has been upgraded. The upgraded logistics solution not only supports one-click delivery on multiple platforms, but also breaks through the category restrictions of official warehouses, bringing logistics services with greater inventory flexibility to cross-border merchants .

Third, LazMall brand growth and brand overseas incubation. During the 6.6 promotion this year, the average customer order amount of Lazada's cross-border brands increased by 40% year-on-year. It is understood that the platform will provide a clearer growth path for cross-border brand merchants in the future, covering the incubation period within 6 months of opening a store, the growth period of 6-18 months of opening a store, and the mature period of more than 18 months of opening a store, and provide market strategies, supply strategies and marketing strategies for brands at different stages to help the growth of the main merchants' brands .

In addition , Lazada will also apply AI technology to the business scenarios of merchants. Previously, Lazada has launched LazzieChat, an AI chat robot for consumers. The conversion rate of products that have received consumer inquiries through LazzieChat and intelligent customer service has increased by more than 30%.

Lazada

Southeast Asia