Tik Tok online shopping is becoming more and more popular among British people!

While regular e-shopping platforms are booming with orders, various social media are gradually becoming the shopping choice of more and more people. The development of the Internet has spawned more social platforms, and the global epidemic in the past two years has pushed social media to gradually become a happy valley for people to surf the Internet.

As we approach the end of October, live streaming sales on TikTok has become extremely popular in China, and its popularity abroad is no less inferior. TikTok's online sales are also very hot in the UK. A recent survey shows that about 10% of British consumers are using or have used TikTok for online shopping.

According to the editor, TikTok has been downloaded more than 1 million times per month in the UK, with more than 19.4 million monthly active users, and the largest user group is young people aged 18 to 24, who spend an average of nearly 85 minutes on TikTok every day. With the opening of the shopping cart function, TikTok has gradually opened up the shopping function for users.

A survey conducted by digital marketing agency Croud showed that more than one-third of respondents said they had experienced "passive recommendation" in 2020. They were attracted by advertisements or posts on social media and then placed orders to buy clothing. In addition, more than half of the respondents said that they planned to shop online more frequently in the next six months.

Compared with regular shopping websites, social media shopping has a certain degree of interactivity. On TikTok, people will share various beauty, clothing, cooking, pets and funny daily life. If the video content is high-quality, they can gain a large number of fans. Therefore, bloggers and internet celebrities can add products to the shopping cart and recommend various good things to their fans.

But although TikTok's online shopping function is popular among some British people, one-third of the respondents still expressed concerns about privacy leaks during the shopping process.

Croup's UK general manager said, "A considerable number of British consumers prefer to use TikTok to buy fashion products." Therefore, the editor also recommends that the conversion rate and return rate will be higher if the layout is based on the UK TikTok audience and the platform's hot-selling categories.

Of course, relevant sellers should also pay attention to TikTok's operating model at all times . On the basis of identifying the target group, it is very important to produce attractive video content. Subsequent product listing and brand building must also keep up with the marketing pace in order to achieve effective profits!

10% of UK consumers shop online on Tik Tok