No fear of death! These sellers still conduct reviews despite Amazon's crackdown. It's not unfair

In the past two months, Amazon’s thunderous rectification has surprised many people. However, unlike the sellers in the eye of the storm, many sellers applauded the platform’s crackdown on violations: “No one who was punished was unjust. If you don’t fake orders and reviews, you can’t operate? Then you should leave the market as soon as possible.”

Under the strict inspection of the platform, some big sellers have said that they dare not be careless and will slow down their expansion this year. But surprisingly, under the current service provider's evaluation and promotion information, a large number of sellers are still seeking related resources. In this regard, sellers in the industry criticized: "Are there still fearless? Amazon still doesn't block enough."

Not afraid of death! A large number of sellers are still conducting reviews in defiance of the law

While Amazon is strictly cracking down on review violations, there are still sellers who defy the law and their actions are so bold that it is shocking to see!

Sellers are bold because some service providers provide equally bold services.

After the domestic big-selling account had problems, there are still service providers who provide evaluation services. The service content is roughly as follows: We have some groups established by Chinese students in the United States, most of whom are married compatriots, and they can share products in the group. There are currently hundreds of people in the group, and it is gradually expanding. They are all accounts that they often use. If you have any needs for the US site, you can contact them. Most of the group members are housewives, and everyone likes toys, small appliances and household products.

The above is the advertising content sent by the service provider in mid-June . This information covers a wide range of sellers and I believe many people have seen it.

Some sellers said that they never do reviews, and that they received this ad because they were pushed. Other sellers said that they see such review ads on some channels every now and then, which is annoying!

I originally thought that sellers would suspend reviews under Amazon’s strict inspection, but the situation was unexpected. There are always “warriors who are not afraid of death”!

There are more than 100 replies under the evaluation advertisement pushed by the service provider . Many sellers are simple and crude, and directly state their purpose: evaluation, and some people outsource inquiries and ask for contact information. The editor roughly checked the time and found that sellers have been inquiring from mid-June to yesterday.

Regarding the evaluation issue, the editor asked some sellers in the industry. One seller said that overseas Chinese groups have always posted content about evaluation and have never stopped. Now the most demanded service in some groups is still evaluation.

This situation is really worrying. Some sellers ignore the platform rules and sacrifice their accounts in order to develop rapidly in a short period of time. Of course, they may also be lucky and think that they will never be caught by the platform.

As a seller, they just want to use the Amazon accounts of overseas Chinese to get good reviews, but this behavior itself is strictly prohibited by the platform.

On June 16, Amazon sent a notice telling sellers to create a trustworthy customer review experience. The notice mentioned: Amazon has invested a lot of resources to prevent fake or incentivized reviews from appearing in the mall. In 2020, Amazon blocked more than 200 million suspected fake reviews. After discovering them, in addition to removing these reviews, it also prevented accounts that posted fake reviews from continuing to submit reviews and punished these accounts.

Amazon also targets review groups, and the platform communicates with social media companies regularly. In the first three months of this year, it provided social media companies with clues to more than 1,000 bad groups, and social media companies took an average of 5 days to close these groups.

Bloody cases of big sellers are happening now, and Amazon has issued warnings, but a large number of sellers are still boldly conducting reviews. One seller said frankly that these people who do reviews are as disgusting as maggots, and Amazon still bans too few accounts!

It has to be said that these people who are bold enough to commit crimes are really "not afraid of death"! From this point of view, some sellers really deserve their punishment. They know that the evaluation is against the rules but still operate. These people are really not wronged. Sometimes some sellers always cry out in pain when they are beaten, and they will not reflect on what they have done that violates the platform rules.

Sellers are well aware that fake orders based on reviews are illegal. At the same time, some sellers analyzed that the frequent account association warnings in recent days may also be related to reviews.

The trend of association continues, or it is still a test

In the past week, news about account linkage on Amazon has frequently been reported.

Amazon has deactivated the seller’s account and disabled their product listings in accordance with Section 3 of the Resolution Agreement . Funds will be retained in the seller’s account while this issue is resolved. This may take up to 90 days, but funds may be retained longer.

Regarding the reason for the association, there was a rumor online that the investment manager reminded "from now on, do not use any VPN/VPS/e-commerce browser to operate Amazon, and strictly implement one computer + one network cable. A large number of unexplained associations have been discovered recently, so please be sure to pay attention and ensure the security of your account", but the news has not been confirmed.

The sellers also thought this reason was too absurd: "If something goes wrong with this reason, there will really be no space on the rooftop."

It is worth noting that at the same time as this wave of association, Amazon was deleting product reviews. One seller said that on the night the association warning was issued: "Amazon is still pulling reviews, not a single order was faked, and 190 reviews turned into 61." Another seller revealed that his friend's two accounts were also warned and reviews were paid.

An industry seller selected 45 sellers who needed to file complaints due to association and conducted an analysis. It was found that 40 of them had participated in evaluations, accounting for more than 80%.

Industry insiders believe that most of the reasons that can be clearly identified at present are that the buyers participated in the evaluation and found the same group of people to evaluate at the same time, and these tainted buyers were judged as fake order personnel by Amazon; other related reasons include. In addition, there are also some accounts that have been warned and have historical violations, and this time Amazon has settled accounts with them.

But there may be some accidental casualties in Amazon's cleanup. Some sellers reported that their accounts were linked to their own, with the same names and company names, which was puzzling.

Perhaps considering the possibility of accidental injury, Amazon provides a complaint channel:

1. You must first reactivate the ID associated with an account by submitting an appeal and following the instructions in the communication you received regarding that account.

2. After successfully reactivating the account, submit an appeal using the relevant link to reactivate the account.

Amazon has provided a complaint channel. One seller said: "I just received a call from the performance team, informing me of the specific information of the associated account, the problems that occurred, and how to solve them. In fact, there is no need to find a service provider to send people to fight. Amazon's services are becoming more and more humane. I look forward to a good result in the future."

After reviewing the submitted information, some sellers have had their accounts reactivated, but sellers who violated the rules may not be so lucky.

Reviews, Amazon, Account Linking