Hot sales in the peak season! Sellers' daily sales exceeded 20,000 orders, here is the complete guide to wild sales

Here is the complete guide to wild sales during the peak season!

2021 has entered the second half, and various money-making festivals are about to line up and come to us. Seizing this wave of "traffic festival" and doubling the traffic during the peak season has become the focus of the work of most cross-border sellers. How can cross-border sellers who want to show their skills in the peak season make adequate preparations in terms of products, traffic, etc.?

Below, the editor will combine Shopee platform data and market trends to sort out the cross-border hot-selling and potential categories in the three major popular markets for cross-border sellers. At the same time, there will be a comprehensive sharing of overseas store marketing strategies for peak season promotions to help cross-border sellers win the peak season.

The peak season is coming, and the year-end "explosive order season" is really attractive

In major promotions over the years, Shopee sellers have repeatedly outperformed the market.

Taking last year's data as an example, the number of orders from overseas warehouses of Chinese cross-border sellers during the 9.9 promotion increased to 36 times that of the beginning of the year; on the 11.11 super promotion day, the number of goods shipped by sea increased by 60 times; on the 12.12 birthday promotion, the number of orders from new Chinese cross-border sellers on that day was 15 times that of normal days. One of the sellers joined Shopee in May 2020. Before 12.12, the number of orders was only around 1,000. Because he seized the traffic opportunity, the number of orders on 12.12 directly exceeded 20,000.

Cross-border sellers have achieved impressive results, thanks in large part to the holiday promotions. The peak season promotions in the second half of the year are about to begin, and Shopee sellers will also usher in an even more exciting year-end "hot selling season."

This year's promotion is different from previous years in that the four major promotions covering the entire Shopee market on September 9, October 10, November 11, and December 12 are more powerful, and there are also "Black Friday Promotion" and "Christmas Promotion" to support it. As Shopee enters the Latin American market, new markets Brazil and Mexico have also joined the promotion season, and multiple promotions have ignited the shopping enthusiasm of Latin American consumers.

As the first horn to kick off the year-end shopping season, the 9.9 Super Shopping Festival has always been a popular event for Shopee sellers. Last year, 12 million items were sold in the first hour of the 9.9 Super Shopping Festival on Shopee. This year, the 9.9 Super Shopping Festival kicked off on August 20, and all major markets are in full swing!

Among them, Shopee Malaysia's 9.9 Super Shopping Festival kicked off with free shipping at zero threshold, and also set up exclusive activities for targeted traffic diversion; buyers can get 99% of the shrimp coins cashback when placing orders during the promotion. The Vietnamese market ushered in a big promotion day starting from August 20, and shopping on that day will enjoy 50% cashback; starting from September 1, it will be linked to the Mid-Autumn Festival promotion, and the double promotion will last until September 15.

The Brazilian market, which participated in the Shopee promotion for the first time, was full of highlights. The promotion of the R$3,000,000 coupons started on August 23, and free shipping coupons with zero threshold were issued on the same day. In addition, August 28 and September 4 were set as cross-border exclusive days; on September 9, there were free shipping coupons with zero threshold, up to 20% off, and other marketing measures, as well as additional cross-border exclusive free shipping coupons!

Big sales mean a surge in orders, and with such a good "money" prospect, how can sellers not get a piece of the pie!

A collection of the hot-selling products on Shopee’s three major markets

Consumers’ shopping preferences vary from market to market, which requires Shopee sellers to understand the demands of each market through data analysis and research, and to correctly plan their store’s product selection.

There are thousands of products, and you are already "dazzled" by the choices, but you still haven't picked out the best-selling products? Don't panic, the editor has prepared the hot-selling & high-potential categories and products for sellers in the 9.9 promotion in the three major markets of Malaysia, Vietnam and Brazil. Let's take a look at them below!

In the Malaysian market, products such as headphones, air fryers, and gaming chairs frequently appear on the hot search list. Cute stickers, sleeping masks, cute headbands, and anti-blue light glasses have become popular products, while tablet cases, women's underwear, Bluetooth headphones, and plastic green value decorations are high-potential products. The following are the hot-selling categories and high-potential categories in the Malaysian market ↓↓↓

Hot selling categories:

Women's clothing: underwear & pajamas, tops, coats, dresses, panties & socks;

Home life: kitchenware, decorative items, stationery, lighting, and storage items;

Beauty and skin care: body care, beauty tools, personal care, eye makeup, hand and foot care;

Fashion accessories: jewelry, hair accessories, glasses, hats, accessories;

Mobile phone accessories: films & cases, audio equipment, wearable equipment, power banks & batteries, screen protectors.

High potential categories: mobile phone films & cases, toys & education, underwear & pajamas, decorative items, women’s tops, and audio equipment.

In the Vietnamese market , skirts, short skirts, T-shirts, sandals, shorts, sunscreen and makeup remover cotton dominate the hot search list! Plastic mobile phone holders, celebrity-shaped lights, cute electronic watches, and loose T-shirts have become popular products, while small irons, small stationery storage, Lego toys, and facial cleanser massagers are high-potential products. The following are the hot-selling categories and high-potential categories in the Vietnamese market ↓↓↓

Hot selling categories:

Beauty and skin care: beauty tools, skin care, lipstick, eyebrow pencil, sunscreen;

Women's clothing: T-shirts, tops, pants, dresses, sports suits;

3c accessories: headphones, wearable devices, gaming equipment, audio equipment, power accessories;

Mobile phone accessories: films & cases, batteries & data cables, screen protectors, mobile phone holders, power banks;

Home life: handicrafts, home decoration, home renovation, lighting products, kitchen supplies;

High potential categories: small appliances, toys, beauty tools, storage supplies, children's fashion, and fashion accessories.

As the first stop of the new market, the Brazilian market has the largest e-commerce market in Latin America. Data shows that 7 out of every 10 Brazilian consumers have purchased Chinese cross-border goods online. In the Brazilian market, Bluetooth headsets, false eyelashes, earring sets, and educational and decompression toys have become popular products, while cycling lights, women's underwear, cactus toys, and leather wallets are high-potential products. The following are the hot-selling categories and high-potential categories in the Brazilian market↓↓↓

Hot selling categories:

Beauty and skin care: cosmetics, hair care, skin care, health and beauty, personal care;

Fashion accessories: hair accessories, belts, scarves, gloves, glasses;

Baby and children's products: baby clothing, girls' clothing, boys' clothing, shoes, accessories;

Mobile phone accessories: audio products, smart wearables, mobile phone cases, power accessories, selfie tools;

Home life: kitchen supplies, decorative supplies, tools, lighting supplies, storage supplies;

High potential categories: home decoration, cycling supplies, computer accessories, men's clothing, women's clothing, and toys.

After listening to the hot-selling & high-potential categories and products in the 9.9 promotion in the three major markets of Malaysia, Vietnam and Brazil , I believe you have gained a lot.

Want to know more about market selection? Add Shopee’s official recruitment manager WeChat Agility_122 to get more product selection guides . If you want to know more about product selection, please continue reading.

How can sellers make the most of the peak season promotions? Please keep this guide

Winning the peak season is not an easy task. In addition to selecting products, sellers also need to make adequate preparations in terms of products, traffic, and tools. In terms of products, sellers must actively launch new products during the promotion period, and optimize the main pictures to make consumers feel involved. In terms of traffic, sellers must also go all out and increase advertising. In terms of tools, setting up attention gifts and coupons suitable for promotions for bundled sales can help sellers achieve explosive sales.

Of course, the above strategies are far from enough to win the peak season! Below, the editor will present to you the operation strategy of the big promotion from the key account manager of Shopee, and explain the key points in detail!

If sellers want to have good sales during the promotion period, a good listing is essential.

The first step to a good listing is to grasp the traffic of big promotions and actively launch new products. Shopee has always provided traffic support for new product launches. It is worth noting that each market is very particular about the time of launching new products. For example, in the Taiwan market, except for the poor traffic during dinner time, new products can be launched actively and in batches at other times. When launching new products in other markets, the best time for traffic exposure is the morning peak and the afternoon double peak.

The second point to a good listing is to optimize the main picture of the category to highlight the characteristics of the product. An excellent main picture of a product should make consumers feel involved.

Taking 3C products as an example, in addition to showing the functions of the products through the main picture, sellers should also add life scenes and usage scene pictures. For example, for a pair of wireless Bluetooth sports headphones, the main picture can show a model exercising, wearing a fully armed sportswear, running with sweat dripping. This can create an imagination space for consumers who are browsing the product page: I also need such a pair of headphones when I run, and I can listen to music while running, so that I can quickly get through the long running process.

The third point to a good listing is to make good use of keywords in the title to increase search exposure. Excellent product titles generally contain 1-6 hot search keywords. Sellers can refer to the hot search word list in the market weekly report. In addition, adding special logistics-related keywords before the title and adding them at the front with "[ ]" can increase user click-through conversion. It is popular on BR sites to add promotional information such as [promotion] or [Promo] in the title. Sellers should not ignore this.

During the promotion period, traffic is also an important factor affecting sales growth, and the largest source of traffic that sellers can 100% determine and control is advertising. Therefore, it is particularly important to do a good job of advertising placement and planning before the promotion.

Shopee key account managers suggest that sellers can use 30% to 50% of the total store sales GMV for advertising before the big promotion . Advertising allocation varies in different promotion periods. According to the budget allocation ratio obtained by summarizing the cases of all excellent sellers, it is found that in the warm-up period, 20% of the budget can be allocated two weeks before the big promotion, 20% of the budget can be allocated one week before the big promotion during the main promotion period, 50% of the budget can be allocated on the day of the big promotion during the outbreak period, and 10% of the budget can be allocated during the return period.

In terms of maintaining old customers and fans, Shopee Feed + live broadcast + chat broadcast are all good helpers for sellers. Feed is a very important traffic source for operating fans and maintaining old customers, and there is no need to say more about this. Compared with feed, which can only communicate with fans you follow, chat broadcast can not only communicate with fans, but also directly reach users who have added shopping carts but have not placed orders in the past 30 days. Data shows that the conversion rate of chat broadcast has reached more than 10%. In addition, live broadcast is a traffic channel with the highest conversion rate, and it is also a link that all sellers should focus on.

To help sellers increase sales during the peak season, two powerful tools are also indispensable for increasing the average order value and conversion rate - attention gifts and front-end coupons, package discounts during big promotions, and structure discounts. First, let's take a look at attention gifts and front-end coupons. Attention gifts can be understood as WeChat friends. Only after adding friends can you post status. Therefore, if there is no attention gift, many users will not be able to see the feed sent by the seller. This requires sellers to set up attention gifts in the feed and front-end coupons before the big promotion.

Then we can pay attention to the package discounts and structure discounts during the big sale. During the big sale, both package discounts and structure discounts have exclusive exposure positions. If combined with coupons, they will be very attractive to consumers. It should be noted that sellers should use the Shopee store decoration template and pay attention to clearly displaying the discount information in the banner. Sellers can also create a store special promotion area during the big sale to help consumers distinguish and select products, which will achieve better conversion results.

The 9.9 Super Shopping Festival is in full swing. Sellers who have already settled in please contact your account manager to seize the rare opportunity to attract traffic.

Sellers who have not yet settled in, please quickly click the link https://shopee.cn/s/fCG5OQE , or scan the QR code on the poster, open a store before the peak season, win at the starting line, and take advantage of the big promotion!

E-commerce platform

Shopee Platform