Downloads on both platforms reached 17.52 million in July! SHEIN crushes Amazon

According to data from OnlineCasinoMaxi.de, SHEIN's combined downloads in the global Google Play Store and Apple App Store in July were approximately 17.52 million times, more than twice the total downloads of Amazon's shopping app.

The global epidemic in 2020 has rapidly made SHEIN rise in the e-commerce industry. According to data from Euromonitor International, an independent strategic market information provider, as of October 2020, SHEIN was ranked as the world's largest pure retail fashion company, and its popularity can be seen from the number of APP downloads.

It is reported that SHEIN was founded in 2008 and was originally named SheInside, mainly engaged in wedding dress business. Later, it entered the women's clothing market and changed its brand name to SHEIN, and has since developed rapidly.

Data-driven technology, savvy social media strategies and innovative user experience drive SHEIN’s success

SHEIN's success is due to its data-driven fast fashion business model. Its founder and CEO is a former SEO technician, which undoubtedly provides SHEIN with data advantages. It is reported that SHEIN's internal algorithm enables it to mine the network to find fashion categories that are on the rise in search engines , as well as which products potential customers prefer on competitors' websites.

This data is then used by the design team to develop new products in near real time, with the company said to be able to launch up to 500 new products a day. In comparison, competitors such as Boohoo take a week to launch the same number of new products.

SHEIN has also taken advantage of social media, becoming popular among Gen Z on platforms such as TikTok. In July 2021, SHEIN was the world's leading brand on TikTok based on mentions, with 6,625 mentions that month. SHEIN's official TikTok account was also the third fastest growing brand on the platform, growing 600% in July 2021.

In addition, SHEIN’s effective use of influencer marketing is also reflected on the Instagram platform. It is reported that SHEIN has 27,400 mentions on the platform , ranking as the third most mentioned brand on Instagram.

According to the editor, SHEIN also pays special attention to user experience, uses innovative technologies in the gaming field, and rewards users for each login, ensuring the loyalty and activity of the user base. SHEIN also integrates media and entertainment into the shopping experience, engaging existing users through virtual fashion shows and live broadcasts, while attracting a large number of new users.

All of the above may be the killer weapon that helps SHEIN, a fast fashion company, to take the top spot on shopping rankings from retail giants such as Amazon, H&M and Inditex.

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