Cainiao and Zhimi Technology cooperate to focus on digital overseas warehouse supply chain

Just after 8 o'clock in the morning, nearly 100 AGV robots in the Cainiao overseas warehouse in Bremen, Germany , were picking the goods to be shipped out of the warehouse in a uniform manner after receiving instructions . The scene was spectacular . In the eyes of Ekweh Semie, the warehouse delivery team leader , this warehouse covering an area of ​​more than 40,000 square meters is like a Chinese market . One million pieces and nearly 20,000 S K Us of Chinese goods are neatly arranged on the shelves: household goods, 3C appliances , auto parts , outdoor furniture ... everything is available .

In recent years, Chinese cross-border e-commerce has played an increasingly important role in Germany . According to data from the German Federal Statistical Office, the trade volume of goods between China and Germany in 2022 was approximately 298 billion euros, and China has become Germany's most important trading partner for the seventh consecutive year. Business flows drive logistics, and more and more Chinese logistics companies choose to set up overseas warehouses in Germany. Goods from China arrive at the Port of Hamburg, Germany by sea, and then transfer by land to overseas warehouses for storage. As long as consumers place an order, the goods can be picked up and shipped out of the warehouse as soon as possible, and the goods can reach European consumers in as little as one day. Because timeliness is more guaranteed , this logistics model of stocking goods through overseas warehouses has gradually become the mainstream of Chinese cross-border e-commerce .

During the autumn and winter promotional season, employees at Cainiao's overseas warehouse in Bremen often see an air purifier called "smartmi " . In the past three or four years, this Chinese brand, which was born out of Xiaomi's ecological chain, has occupied the forefront of the European air purifier sales market and has become a veritable overseas hit.

However, with the surge in sales, e-commerce platforms and consumers have higher and higher requirements for the timeliness and stability of logistics. Therefore, Zhimi Technology sought better supply chain solutions from Cainiao. "Zhimi Technology's products are mostly seasonal. If you miss the sales season, you have to wait until the next year. If there is a high inventory due to unsold products, the customer's warehouse rental costs will rise," said the head of overseas warehouse sales at Cainiao. "We have developed a full-link supply chain solution. Zhimi Technology only needs to sell its products with peace of mind, and we will provide global fulfillment services for it."

From the full-link connection of the first leg, trunk line to overseas warehousing and distribution, from replenishment planning, warehouse layout to customized reports, Cainiao has tailored a full-link digital overseas warehouse solution for Zhimi Technology . In addition, based on Cainiao's self-developed digital GIWS system , the visualization of full-link data can be realized, directly eliminating the trouble of "logistics blind boxes" overseas. "In the past, we had to connect with many logistics service providers at the same time, but now we only need to find one person. The real-time synchronization of inventory and front-end data also helps us keep up with sales opportunities." According to the person in charge of logistics at Zhimi Technology, after using Cainiao's full-link overseas warehouse solution, Zhimi Technology's last-mile delivery costs in Europe have been reduced by 20% , and the average time has been shortened by 2-3 days. Now some cities can be delivered as soon as the next day.

Timeliness and quality are the keys to success for Chinese cross-border merchants overseas . "Overseas warehouses are a model for stocking goods, and warehouse-to-shipment timeliness is more secure for merchants and consumers," said the head of the supply chain of Cainiao Overseas Warehouse. "We hope to apply the supply chain experience and digital intelligence technology accumulated in China to overseas warehouses, and provide better logistics experience for Chinese cross-border merchants and overseas consumers. "

From exporting goods to exporting brands, China's cross-border e-commerce export is moving towards "intensive cultivation". "Quality determines the way out", and the cross-border export supply chain also needs refined operation. It is understood that Cainiao Overseas Warehouse has built and operated more than 800,000 square meters of overseas warehouses in 16 countries and regions around the world , providing full -link end-to-end export supply chain services for China's cross-border merchants.

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