800 orders a day in one month after opening the store! SHEIN sellers are running wild

In the past year, the cross-border e-commerce industry has entered a period of change, with new platforms and new models constantly emerging, which have greatly impacted the original market structure. Sellers in the industry generally deploy multiple sales channels to avoid risks and increase revenue. Faced with the sales opportunities brought by this change, they decisively acted in the hope of seizing the opportunity.

SHEIN has become a popular entry option , and there is even a "entry on behalf of" service in the industry . Judging from the feedback, the first batch of sellers entering the market are reaping the benefits. "The first product was launched on April 3, and 3 orders were placed on the same day. Now the monthly order volume of the store is more than 1,000." A seller said that his company will increase investment to explore this market.

This is just a beginning, but SHEIN's ambition as a third-party platform does not stop there. Internally, SHEIN announced the "Hypergravity" million sellers plan this week, which aims to help 10,000 sellers achieve annual sales of more than one million US dollars in the next three years, and help 100,000 sellers achieve annual sales of more than 100,000 US dollars; externally, based on the US site, SHEIN has launched a third-party platform model in Mexico, and will expand to Germany, France, Spain, and Italy. Unicorns are coming, who can ride the wind this time?

With over 1,000 orders per month , sellers continue to increase their investment in SHEIN

The industry has always been keen on multi-channel layout, which can not only expand sales but also avoid the risk of going all-in on a single channel. Doing a good job on the existing platform is "defense", and sellers have been paying attention to new platforms with potential, looking forward to opening up new sales channels. SHEIN, which has transformed from a DTC giant to a platform, has come just in time.

Apptopia's global app download list shows that SHEIN was installed 229 million times in 2022, making it the world's most downloaded shopping app. The number of users is huge, so many sellers received orders soon after they joined. "I just launched two products and received 4 orders." "For jewelry, we received orders on the first day of launch." "We received our first order within less than a week of opening the store. Today is exactly one month, and now we have a stable order of about 30 orders a day."

A seller has joined SHEIN and another platform. "It turns out that Xiyin has a faster growth rate and has achieved some results in one month. Now there are dozens of models. Sales mainly depend on the product, and the price is not a big issue. " The screenshot of the background displayed by the seller shows that the sales volume the day before yesterday was 885 pieces, and the sales volume yesterday was 895 pieces, and the daily order volume has approached 900.

Experienced sellers are faster.

A well-known cross-border DTC company that has been deeply involved in the DIY handicraft industry , it has previously entered multiple online and offline sales channels such as Amazon.

The company learned that the SHEIN platform has a fast development and large traffic, and is particularly popular among young users, especially female users. The company's products are in the DIY track of home manual operations and hobbies. More than 60% of consumers are female groups, aged between 25 and 34, which is a good match with SHEIN users. Therefore, after it opened the third-party platform model, the company immediately settled in, hoping to let more potential customers know about the company's products.

On April 3, the brand launched its first product on SHEIN and received three orders on the same day. Currently, the store’s monthly order volume has reached over 1,000, with performance exceeding expectations.

" It was quite a pleasant surprise when we first joined SHEIN. Orders were placed as soon as the link was put on the shelves. The company attaches great importance to the development of this platform and is willing to increase investment to explore the platform's market , including stocking the platform warehouse, investment in and cooperation with platform activities and advertising, etc. " said its staff.

Compared with other platforms, SHEIN buyers also have a very good review rate. According to the company : "In the past month, the buyer review rate is about 37%, the store rating is 4.69, and the return rate is about 1.95%. One of its portable heat presses has won many five-star reviews, and one of the comments is like: "Surprisingly, the product is exactly the same as the seller's show, and the effect is very good. It is definitely worth buying!"

Many sellers have already reaped the benefits of the platform, but SHEIN is going to add fuel to the fire.

SHEIN launches new plan for one million sellers

This week, SHEIN announced the "Herculean Gravity" plan to help 10,000 sellers around the world achieve annual sales of more than one million US dollars and help 100,000 sellers achieve annual sales of more than 100,000 US dollars in the next three years. The platform will gradually expand from hot categories such as shoes, bags, jewelry, beauty and cosmetics, household goods, accessories, 3C products, sports products, pet accessories, creative stationery, etc. to all categories of sellers.

The Million Sellers Plan will also include small and medium-sized sellers, with the goal of helping 100,000 small and medium-sized sellers achieve annual sales of US$100,000.

SHEIN's determination to adopt the platform model is evident. This is not a small goal for a platform that has just started a new model, but SHEIN's huge market and user base provide support for this.

To implement the plan, SHEIN has launched six major support policies to empower sellers throughout their life cycle, including a full-process training system, operations and tool empowerment, one-stop fulfillment support, order and payment support, low investment costs, and comprehensive competitiveness improvement. These policies cover all stages from introduction to growth to comprehensive capability improvement, and specifically address sellers' operational pain points.

In terms of the training system, SHEIN arranges senior instructors to conduct weekly training courses for novice sellers, from entry-level sellers to proficient sellers. The platform provides sellers with many free benefits such as exclusive customer service and priority handling of complaints. In addition to increasing sales, sellers can also participate in the training courses of SHEIN Seller University to improve their growth value and further obtain more advanced benefits such as increased monthly promotion quotas and exclusive benefits such as limited-time flash sales.

In terms of operations and fulfillment, SHEIN's operations centers in mainstream markets such as North America and Europe and its warehousing centers around the world can provide strong guarantees for sellers, enabling them to reach buyers faster and more accurately; SHEIN's renowned on-demand supply capabilities can also guide sellers to efficiently match supply with market demand and reduce waste.

With a strong start in the US market, SHEIN's pace of global platformization has also accelerated.

The territory is expanding, SHEIN's new platform site is coming

Consumers have a one-stop online shopping demand, which is also the original intention of SHEIN to deploy the third-party platform model. Next, SHEIN will gradually promote this model to the global market.

Recently, SHEIN announced that Mexico will follow the Brazilian and American markets and officially launch a comprehensive market on the country's website, which will provide products from third-party sellers in addition to SHEIN's own products. Germany, Spain, France and Italy will also follow suit and launch the platform model.

After the expansion, SHEIN will cover the core markets of North America and Europe, which are also the main battlefields for cross-border sellers. Previously, data service platform data.ai released the monthly active user rankings of iOS global shopping apps in January this year, and SHEIN ranked second. With the layout of key markets and huge traffic support, SHEIN is obviously a good new channel for sellers.

There is a bonus period when the platform is first launched. Because the platform model has been open for a short time, the categories on the SHEIN website need to be further enriched. The sellers who enter the market first can enjoy more market dividends, and their positive feedback also makes more sellers eager to try.

Currently, SHEIN is recruiting third-party sellers in all categories. On the one hand, the rapid growth of market demand ensures the increase of orders; on the other hand, there is no monthly rent, no entry fee, no promotion, marketing and operating costs, which also reduces the trial and error risks of sellers.

Sellers who wish to join SHEIN can click "Read original text" and fill out the application for entry . The platform staff will contact you as soon as possible.

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